Tono de Marca

Passionate, personal, enthusiastic, genuine, approachable, friendly, and engaging.

Valores de Marca

• •Uniqueness and Rarity
• •Passion for Thrifting
• •Community
• •Customer Focus
• •Affordability

Mejores Prácticas

• •Lead with Passion: Always let the genuine excitement for thrifting shine through. Use enthusiastic and personal language. Instead of "New shirt for sale," try "I literally gasped when I found this amazing vintage piece!"
• •Tell the Story: Every item has a past. Highlight what makes it unique, whether it's the era, the brand, or its specific character. This reinforces the "rare" value proposition.
• •Use Community-Centric Language: Employ terms like "fellow thrifters," "treasure hunters," and "our community." Ask questions in captions to encourage interaction and make followers feel like part of an exclusive club.
• •Emphasize Scarcity and Uniqueness: Consistently use words like "rare," "one-of-a-kind," "gone forever," and "the only one" to create a sense of urgency and highlight the value of a thrifted item.
• •Maintain the Founder's Voice: Since the brand is deeply connected to its founder, Jessie Garcia, the copy should sound like it's coming directly from her. Keeping the tone personal, slightly informal, and always authentic will build trust and a stronger brand identity.

Percepción Social

A personal, authentic, and trustworthy small business. Perceived as a 'treasure deal' for unique, rare items, fostering a supportive community.

Ejemplos de Copy

• •That feeling when you find THE ONE. ✨ This vintage band tee was just waiting for its moment. Handpicked by me, for you. Who’s giving it a new home? Tap to shop before it’s gone forever! #thatsorare #vintagetee #thriftfinds #oneofakind
• •It's Not Just Thrifting. It's a Treasure Hunt. Discover Your Next Rare Find.
• •(Upbeat, trending audio) Voiceover: 'Stop scrolling! You're not going to find these at the mall.' (Text on screen: New Arrivals This Week 🔥) Voiceover: 'From 90s pop culture to timeless vintage, I searched for the rarest pieces so you don't have to. See something you love?' (Text on screen: Link in bio to shop!) #thatsorareshop #thrifthaul #rareclothes #smallbusiness
• •A true 90's Champion gem, made in the USA. This sweatshirt isn't just a piece of clothing; it's a piece of history. Perfectly worn-in with that authentic vintage softness you can't replicate. A rare find for any collector or anyone who values timeless style. Condition: Excellent, with minor signs of love and age that add to its character.
• •Psst... The latest rare drop is live.