Tono de Marca

Innovative, Polished, and Community-Centric, emphasizing unique design, problem-solving, quality, and trust through social proof.

Valores de Marca

• •Enhanced Experience
• •Intelligent Design
• •Versatility and Functionality
• •Quality and Durability

Mejores Prácticas

• •Lead with the "Why": Always start by highlighting the core benefit: enhancing the game experience. Frame the product not just as what it is (a magnetic organizer) but what it does (creates order, saves time, protects the game).
• •Use the "Elegant Engineering" Lexicon: Consistently use words that blend technical quality with sophisticated design. Pair terms like "magnetic," "modular," and "high-grade" with words like "elegant," "sleek," and "intuitive."
• •Leverage the Community Voice: Continue to use testimonials and refer to the Kickstarter community. This reinforces authenticity and trust. Phrases like "Join over 800 fellow gamers" or "As seen on Kickstarter" connect new customers to the brand's proven success.
• •Be Game-Specific: When targeting ads or writing blog posts, call out the specific games HEX is compatible with (Catan, Ticket to Ride, D&D). This immediately makes the product more relevant to different segments of the tabletop audience and improves search visibility.
• •Maintain a Clean and Professional Tone: Avoid overly casual slang or memes. The brand's strength lies in its polished perception. The copy should be as clean and well-designed as the product itself, ensuring a consistent, premium feel across all touchpoints.

Percepción Social

Generally positive within a niche market, seen as a premium, high-quality upgrade by enthusiasts due to its successful Kickstarter and sturdy build, particularly appreciated by avid players of specific games.

Ejemplos de Copy

• •Stop the component chaos. Spills, messy tables, and lost pieces are now a thing of the past. HEX is the elegant, magnetic organizer that snaps your game night into place. Upgrade your board, upgrade your game.
• •Your Game Night, Perfected. Focus on your strategy, not the setup. With HEX, every piece has its place, transforming your favorite games into a seamless, elegant experience. Click to discover the art of organization.
• •The Ultimate Catan Upgrade is Here. Build your settlements without bumping the board. The HEX magnetic frame locks your Catan tiles securely in place, while the modular bowls keep your resources tidy. It's the upgrade your island deserves. Now at a special discounted price!
• •Where Engineering Meets Artistry. Crafted from high-grade ABS plastic and powered by neodymium magnets, each HEX piece is designed for intuitive function and a sleek aesthetic. It’s more than an accessory; it’s an essential part of your gaming ritual.
• •Still Thinking About It? The perfect game night is just a click away. Join hundreds of Kickstarter backers who have already transformed their tabletop experience. Get your HEX organizer now while our special discount is live!