Tono de Marca

Informal, Relatable, Humorous, Bold, Unapologetic, Empowering, Supportive, Community-Focused

Valores de Marca

• •Authenticity
• •Empowerment
• •Community & Support
• •Humor & Resilience
• •Self-Expression & Identity

Mejores Prácticas

• •Maintain an informal and relatable tone using slang and everyday language.
• •Incorporate humor and wit when addressing the challenges of motherhood.
• •Embrace a bold and unapologetic approach, showing the real and raw aspects of motherhood without sugarcoating.
• •Ensure copy empowers and unites mothers, making them feel understood and supported.
• •Highlight authenticity by celebrating the unfiltered journey of motherhood.

Percepción Social

Perceived as a supportive community for mothers, with appealing product quality and design; recognized as a modern, candid take on motherhood.

Ejemplos de Copy

• •Tired as a Mother Tumbler
• •Raising Wild Things Sweatshirt
• •You're Mommy AF
• •Celebrating the real, raw, and unfiltered journey of motherhood.
• •To empower, uplift, and unite mothers through bold representation, real talk, and products that speak truth to the messy, magical experience of motherhood.