Tono de Marca

Sophisticated & Artistic, Inspirational & Aspirational, Expert & Informative, Collaborative & Customer-Focused, Confident & Proud

Valores de Marca

• •Design Excellence & Originality
• •Craftsmanship & Quality
• •Artistry & Beauty
• •Customer Collaboration & Joy
• •Innovation within Tradition

Mejores Prácticas

• •Visuals Lead, Copy Enhances: Prioritize high-quality, inspiring photography and videography. The copy should complement and elevate the visual story, highlighting design elements, craftsmanship, and the product's impact on a space.
• •Emphasize Exclusivity and Artistry: Consistently use language that underscores the unique designs, artisan production, and the artistic vision behind Tesselle. Terms like "exclusive," "handcrafted," "artisan," "designer," and "original" should be woven into the narrative.
• •Speak to the Transformation: Focus on the benefits beyond the physical tile – how Tesselle products transform a space, evoke a feeling, or enable personal expression. Use aspirational language.
• •Maintain a Sophisticated yet Accessible Voice: While the tone is elevated, avoid overly academic or exclusionary jargon. Ensure clarity and a welcoming feel, especially when providing information or guidance. The passion for design should be palpable.
• •Educate and Inspire: Share the story behind the tiles—the traditional process, the design inspiration, the collaborations. Provide resources and ideas that empower customers and designers to use the products creatively and confidently.

Percepción Social

High-Quality, Unique Designs; Artisan Product; Premium Brand; Responsive (Generally); Visually Appealing

Ejemplos de Copy

• •Website Banner/Ad: "Elevate Your Environment. Discover the Artistry of Tesselle Handcrafted Cement Tiles and Breeze Blocks."
• •Instagram Post Caption: "Bathed in morning light, our [Tile Collection Name] tiles create a serene escape. Each handcrafted piece tells a story of artistry and dedication. What space would you transform? #TesselleDesign #CementTiles #HandmadeTiles #InteriorInspiration #ArtisanMade"
• •Product Description (Snippet): "Meticulously handcrafted by artisans, our [Product Name] cement tiles offer a unique blend of timeless technique and modern design. The inherent variations in color and texture ensure that your installation is truly one-of-a-kind, a testament to authentic craftsmanship."
• •Email to Design Professionals: "Introducing the latest Tesselle exclusive: The [New Collection Name]. Bold geometrics and organic new-classics designed to inspire your next masterpiece. Explore the collection and unlock endless possibilities for your clients."
• •About Us Page (Excerpt): "At Tesselle, we believe surfaces are more than just functional; they are canvases for expression. Founded by designer Karin Jeske, our mission is to bring bold, beautiful, and exclusive designs to your world, one handcrafted tile at a time."