Tono de Marca

aspirational, elegant, and thoughtful

Valores de Marca

• •Curated Quality
• •Aesthetic Excellence
• •Sustainability
• •Customer-Centric Service

Mejores Prácticas

• •Lead with "Treasure": Use words like "treasure," "unique," "curated," "exclusive," and "timeless" to reinforce the idea that products are special, discovered items, not just commodities.
• •Speak Aspirationally, Not Exclusively: The tone should feel elevated and inspiring, but still welcoming. Frame products as accessible luxuries that allow customers to create their dream home. Use phrases like "Elevate your space" or "Your home-from-home."
• •Highlight the "Why" Behind the "What": For every product, explain what makes it special. Is it the sustainable material? The handcrafted nature? The unique design story? This reinforces the value of thoughtfulness.
• •Maintain Visual Elegance: Ensure all photography and videography align with the elegant, clean, and modern aesthetic. The visual tone is just as important as the written one.
• •Weave Sustainability into the Narrative: Don't just mention sustainability as a feature; integrate it into the brand story. Talk about "conscious choices," "designed to last," and "beautifully responsible" products to make it a core part of the Tesoro identity.

Percepción Social

Tesoro is perceived positively as a source for high-quality, beautiful, and unique homewares. It is seen as a provider of "luxury gifts" and "timeless treasures," recognized for excellent service and product quality. The brand is also considered innovative and forward-thinking due to its focus on sustainability, maintaining a strong reputation among its customer base.

Ejemplos de Copy

• •Beyond Decor. Find Your Treasure. Explore unique, consciously-crafted pieces designed to last a lifetime.
• •The art of simplicity. Our new Serene Vase isn't just a home for flowers; it's a statement of quiet elegance. Hand-finished and designed with timeless appeal, it's the perfect piece to elevate any corner of your home. #TesoroHome #ElegantLiving #HomeTreasures
• •New at Tesoro: The pieces your home has been waiting for.
• •One candle. Endless style. Sustainably designed.
• •Crafted from sustainably sourced acacia wood, this serving board is where functionality meets artistry. Each piece boasts a unique grain, making it a one-of-a-kind treasure for your gatherings. Perfect for hosting, or simply for adding a touch of natural elegance to your kitchen.