Tono de Marca

Inspirational and Empowering

Valores de Marca

• •Creativity
• •Empowerment
• •Self-Improvement
• •Community
• •Holistic Well-being

Mejores Prácticas

• •Maintain the Uplifting Tone: All copy, from product descriptions to social media captions, should be positive, encouraging, and empowering. Avoid overly aggressive sales language and focus on the benefits for the customer's personal journey.
• •Unify the 'Why': Always connect your products and services back to the core mission of empowerment and creativity. Whether selling a book or a body butter, the underlying message should be that it helps the customer on their path to self-improvement.
• •Use Consistent Hashtags: Develop a core set of 3-5 branded hashtags (e.g., #TESHouseOfThoughts, #FeedYourMind, #TESPublishing) and use them across all social platforms to build a recognizable brand identity.
• •Tell the Founder's Story: The brand is closely tied to its founder, Tyrone L. Edwards Sr. Sharing his story, motivations, and creative process can build a stronger, more personal connection with the audience.
• •Integrate All Brand Facets: Create content that seamlessly bridges the publishing house, the body care line, and the non-profit work. For example, a blog post could discuss how the clarity gained from self-care (the products) can fuel the creative process (the workshops and books). This creates a holistic and cohesive brand world.

Percepción Social

The brand is perceived as a mission-driven enterprise. Customers and followers likely see T.E.S. House of Thoughts as a source of positive and educational content. The connection to a non-profit organization strengthens its image as a brand that gives back to the community. The perception is that of a small, focused publisher and creative outlet with a strong, singular voice, primarily that of its main author and founder.

Ejemplos de Copy

• •Unlock the power of your mind. Our books are more than stories; they are keys to understanding yourself and the world around you. Dive into a new perspective. #FeedYourMind #TESPublishingHouse #BookLaunch #SelfGrowth
• •Everyone has a book inside them. At T.E.S. House of Thoughts, we provide the guidance and support to bring your creative ideas to life. Join our free writing workshop and learn how to turn your thoughts into a published book. Register today! #WritingCommunity #AuthorLife #Publishing #Empowerment
• •Nourish Your Body, Inspire Your Mind. Our handcrafted body care products are designed to soothe and rejuvenate, giving you the space to think clearly and create freely. #SelfCare #NaturalIngredients #TsTease #MindAndBody
• •A New Chapter in Your Personal Growth Starts Here
• •The Inspiration Behind 'Forgiven But Not Forgotten' | A Conversation with Tyrone L. Edwards Sr.