Tono de Marca

Authentic & Story-Driven, Ethical & Conscious, Warm & Appreciative, Elegant & Refined Rustic, Educational & Informative

Valores de Marca

• •Artisan Empowerment & Fair Trade
• •Sustainability & Eco-consciousness
• •Cultural Preservation
• •Quality & Craftsmanship
• •Transparency & Storytelling
• •Conscious Consumption
• •Community & Collaboration

Mejores Prácticas

• •Prioritize Storytelling: Always weave the narrative of the artisan, the craft's origin, or the material's journey into your copy. This reinforces authenticity and emotional connection.
• •Use Warm and Respectful Language: Address artisans with honor and customers with appreciation. Avoid overly casual or trendy slang; maintain a tone of sophisticated warmth.
• •Emphasize "Handmade" and "Artisan-Crafted": Consistently use terms that highlight the human element and skill involved, differentiating from mass-produced items.
• •Be Transparent About Values: Regularly and clearly communicate your commitment to sustainability, fair trade, and cultural preservation in product descriptions, social media, and all brand communications.
• •Maintain Visual-Verbal Cohesion: Ensure your copy complements the rustic yet refined aesthetic of your product photography and branding. The language should evoke the same sense of quality, care, and natural beauty.

Percepción Social

An Ethical and Purpose-Driven Brand, A Source of Unique, High-Quality, Handcrafted Goods, Authentic, A Brand with Integrity, Culturally Rich, Aspirational yet Accessible

Ejemplos de Copy

• •Sip your morning ritual from a cup that holds centuries of tradition. Handcrafted by the Tangkhul Naga artisans of Manipur, each Longpi mug is shaped from a unique blend of serpentine rock and clay, then fired in an open bonfire. Its earthy black hue and subtle sheen tell the story of ancient techniques and the hands that lovingly crafted it. More than a mug, it’s a piece of heritage for your home. #TerraKlay #ArtisanMade #LongpiPottery #EthicalHome
• •Introducing our new ‘Nilgiri Bloom’ collection of table linens, naturally dyed with flowers and plants native to the hills of South India. Each thread is a testament to the skill of women artisans who weave beauty and sustainability into every piece. Bring home the colors of the earth, consciously crafted for your mindful gatherings. Learn their story via the link in bio. #TerraKlay #SustainableTextiles #NaturalDyes #WomenEmpowerment #HandmadeHome
• •Meet Meena, one of the incredible weavers behind our Himalayan Naari woolen throws. From her home in the serene Kumaon region, Meena transforms local wool into intricate patterns passed down through generations. Your support for TerraKlay helps Meena and her community preserve their craft and build a brighter future. Discover the story behind your warmth: [Link to blog/artisan page] #TerraKlayStories #ArtisanSupport #FairTrade #CulturalHeritage
• •TerraKlay: Home + Happiness. Discover artisan-crafted treasures that tell a story, honor traditions, and tread lightly on our planet. Shop consciously, live beautifully.
• •At TerraKlay, we believe refined living and ethical values can beautifully coexist. Founded by Manvee Vaid, driven by a passion for indigenous arts and a commitment to empowering global artisans, we journey to remote villages to bring you home décor that is rich in story and soul. Each piece is a collaboration, a celebration of heritage, and a promise of a more sustainable and equitable world. Join us in championing craftsmanship and conscious commerce.