Tono de Marca

The brand's tone is approachable, warm, and passionate. It communicates a genuine love for home decor and nature. The language is both descriptive and emotive, aiming to inspire customers to beautify their living spaces. It is professional yet friendly, creating a sense of a small, dedicated company that cares about its products and customers.

Valores de Marca

• •Quality Craftsmanship
• •Nature-Inspired
• •Authenticity and Passion
• •Portuguese Origin
• •Customer Satisfaction

Mejores Prácticas

• •Always Weave in the "Why": Every piece of copy, from a product description to a social media post, should connect back to the core values: nature, quality, and passion. Use words that evoke these concepts, such as "handcrafted," "inspired by," "woven," and "natural.
• •Use Storytelling: Instead of just listing product features, tell a small story. "Imagine the morning light catching the floral details of this pillow..." This creates an emotional connection and helps the customer visualize the product in their own home.
• •Amplify Customer Voices: Regularly feature customer testimonials in your marketing. Frame them not just as reviews, but as stories from happy homes. This builds trust and reinforces the brand's perception from an authentic, external perspective.
• •Maintain a Warm & Grateful Voice: In all communications, from email newsletters to social media replies, maintain a tone that is friendly, helpful, and appreciative. Phrases like "Thank you for sharing," "We're so happy you love it," and "Feel free to ask us anything" strengthen the approachable nature of the brand.
• •Be Descriptive and Sensory: Use language that appeals to the senses. Talk about the "soft touch of velvet," the "vibrant colors of a wild flower," or the "rich texture of linen." This makes the online shopping experience more tangible and highlights the quality of the materials.

Percepción Social

The public perceives Terraga Home Design as a trustworthy and high-quality brand. Customers feel they receive products that are not only aesthetically pleasing but also well-made and durable. The brand is seen as a provider of unique decorative items that add a distinct touch of elegance and nature to the home. The positive feedback on service contributes to a perception of reliability and customer-centricity.

Ejemplos de Copy

• •Bring Nature Home. Your home is your sanctuary. Our new collection of decorative pillows, inspired by the serene beauty of the Portuguese countryside, is here to transform it. Woven from the finest fabrics, each piece is a testament to quality and a love for nature. Discover the feeling of home. Shop the Collection
• •The Quality You Can Feel. The Beauty You Can See. Customers say our pillows are "even more beautiful in person," and we couldn't agree more. At Terraga Home Design, we believe in creating decor that doesn't just look good, but feels exceptional. Experience the difference of high-quality textiles. Find Your Favorite
• •From Portugal, With Love. Every Terraga Home Design piece is born from a passion for design and a commitment to quality. As a proud Portuguese brand, we pour our hearts into creating textiles that bring warmth and elegance to your space. "Made with love, inspired by nature." Discover Our Story
• •Set the Perfect Table. Elevate your dining experience with our exquisite collection of placemats. Whether it's a casual brunch or a festive dinner, our nature-inspired designs and premium fabrics provide the perfect canvas for your meals. Explore Placemats
• •A Touch of Velvet, A Hint of the Forest. Introducing our new velvet pillow collection. Rich textures meet botanical prints in a fusion of comfort and style. Perfect for adding a sophisticated and natural touch to any sofa or bed. Feel the luxury. Shop New Arrivals