Tono de Marca

aspirational, friendly, and lifestyle-oriented

Valores de Marca

• •Quality and Durability
• •Style and Personalization
• •Practicality and Versatility
• •Accessibility

Mejores Prácticas

• •Lead with Emotion, Follow with Function: Start with the lifestyle benefit (e.g., 'Your perfect travel companion') before detailing the features (e.g., 'keeps drinks cold for 24 hours'). This connects the product to the customer's life first.
• •Use "You-centric" Language: Frame copy around the customer by using words like "you" and "your" frequently. This makes the brand feel more personal and directly addresses the customer's needs and desires (e.g., 'reflect your style').
• •Incorporate a Sense of Occasion: Tie products to specific moments, seasons, or activities (e.g., 'Stay cool this summer,' 'The perfect mug for a rainy day'). This creates timely relevance and inspires use cases.
• •Visually Align Copy and Imagery: Ensure the text in posts and and ads matches the aspirational and clean aesthetic of the product photography. The copy should enhance the visual story, not just describe the item.
• •Promote Customization as Self-Expression: Consistently message the personalization feature not just as an option, but as a way for customers to express their unique personality or create a meaningful gift. This elevates the product from a simple commodity to a personal statement piece.

Percepción Social

The public perception of Termox appears to be positive, particularly within its target market in Colombia. Customer interactions on its social media feeds show engagement with new collections and personalized items. The brand is perceived as modern and fashionable, with an "aesthetic" appeal that resonates with a younger, style-conscious audience. Mentions often revolve around the visual appeal of the products, such as the "aesthetic" glass tumblers with bamboo lids, and the quality of personalization. The focus on offering a wide range of products at various price points, starting from a low cost, contributes to a perception of the brand as accessible and a good option for both individual purchase and bulk corporate gifts.

Ejemplos de Copy

• •From your morning coffee ritual to your evening workout. Termox is more than a tumbler—it's your daily partner in hydration. Sip in style, wherever life takes you.
• •Uniquely yours. Design a Termox that tells your story or create the perfect, personal gift for someone special. Quality they'll feel, a style they'll love.
• •Built for your next adventure. Our stainless steel tumblers keep your drinks perfectly hot or cold for hours on end. Durable, dependable, and ready for anything.
• •Elevate your everyday. With hundreds of designs and endless custom options, your Termox is the ultimate accessory. What's your color, what's your style?
• •Put your brand in their hands. With over 400 quality products ready for your logo, Termox offers a memorable way to connect with clients and staff. Practical, stylish, and built to last.