Tono de Marca

friendly, confident, and playful

Valores de Marca

• •Confidence
• •Quality
• •Community
• •Sustainability
• •Fun & Adventure

Mejores Prácticas

• •Embrace the "Friend" Persona: Continue addressing your audience as "tequila friends" or "squad." This builds a strong sense of community and makes the brand feel more personal and approachable.
• •Lead with Confidence: Frame your messaging around how your swimwear makes customers feel, not just how it looks. Use empowering language that promotes self-love and body positivity.
• •Maintain a Playful Spirit: Don't shy away from the fun and cheeky branding. Use playful collection names, witty captions, and lighthearted content to keep the brand's personality shining through.
• •Highlight Quality and Sustainability: Seamlessly weave in your commitment to high-quality, sustainable materials. This adds depth to the brand and appeals to conscious consumers without sounding preachy. For example, "Look good, feel good, do good."
• •Stay Visually Consistent: Ensure your imagery and videos reflect the brand's vibrant, sun-soaked, and adventurous aesthetic. The visuals should always align with the confident and playful tone of the copy.

Percepción Social

Tequila Swim is generally perceived as a high-quality, stylish, and confidence-boosting swimwear brand. Customers and online commentators often highlight the flattering fit and cute patterns. The brand has successfully cultivated a positive reputation, with many customers expressing loyalty and eagerness for new collections. While its price point is a consideration for some, it is often justified by the perceived quality and the fact that it is a Canadian brand. The sustainable and ethical production practices also contribute positively to its image.

Ejemplos de Copy

• •That 'endless summer' feeling, bottled up in a bikini. Our silky-smooth fabrics are made to move with you, from sun-drenched days to spontaneous adventures. Ready to find your confidence? #TequilaSwim #SummerVibes
• •It's not just a swimsuit, it's a feeling. ✨ Our [Bikini Name] top is designed to flatter every body. Who's in your #TequilaSquad? Tag them below! #BodyPositivity #Swimwear
• •Confidence is Your Best Accessory. Handcrafted, sustainable swimwear designed to make you look and feel incredible. Welcome to the Tequila Swim family.
• •Hey, tequila friend! Your next adventure is calling. Whether you're chasing waterfalls or just soaking up the backyard sun, do it in style. Our latest collection just dropped, featuring bold new prints and the same buttery-soft, eco-friendly fabric you love. Shop now and get ready to make a splash.
• •Meet the 'Margarita.' As vibrant and fun as its namesake, this bikini is your new go-to for making a statement. With its cheeky cut and adjustable straps, it offers a perfect, confidence-boosting fit. Handcrafted from recycled materials, because we love our oceans as much as we love a good time.