Tono de Marca

aspirational, educational, and premium

Valores de Marca

• •Health and Wellness
• •Premium Quality & Craftsmanship
• •Innovation and Leadership
• •Sustainability
• •Authenticity

Mejores Prácticas

• •Always connect the product back to the core values of health, ambition, and authenticity. Start with the founder's story or the "GUT TO GUTS" philosophy before diving into product features.
• •Consistently use words like "curated," "handcrafted," "artisanal," "premium," and "brewed." This reinforces the high-quality positioning and justifies the premium price point.
• •Frame copy around educating the consumer. Explain the benefits of probiotics, the uniqueness of 'MD2' pineapples, and what makes tepache different from kombucha. This builds trust and establishes authority.
• •Leverage the status as Malaysia's first tepache brand in headlines and introductory copy. This creates a sense of novelty and leadership, encouraging customers to try something new and exclusive.
• •While health benefits are a key driver, the copy should also evoke the sensory experience. Use descriptive language to talk about the "vibrant color," "tropical flavor," "natural sweetness," and "subtly effervescent" qualities to make the drink sound delicious and refreshing.

Percepción Social

The perception is that of a trailblazer in the Malaysian beverage scene.

Ejemplos de Copy

• •Your gut is the start of your wellness journey. Our Original Tepache is naturally fermented with premium MD2 pineapples, packed with four times the Vitamin C and live probiotics to support your digestion and boost your immunity. It’s more than a drink; it's your daily dose of health. #TepTep #GutHealth #TepacheMalaysia
• •Taste the Art of Fermentation. Introducing our Sakura Rose Roselle Tepache—an artisanal blend of delicate florals and tangy fruit, brewed to perfection. Discover a flavor as unique as you are. Experience premium, handcrafted wellness.
• •At TepTep, what's outside the bottle is just as important as what's inside. We’re committed to a Zero Waste philosophy, from our sustainably sourced ingredients to our 100% plastic-free glass bottle packaging. When you choose TepTep, you’re not just nourishing your body—you’re protecting our planet. Thank you for being part of our journey.
• •Your journey to better health is one click away. You explored our premium, handcrafted tepache—now it's time to taste the difference. Use code TEPTEP101 for 10% off your first order and discover why we're Malaysia's first and only tepache brand. Your gut will thank you.
• •From a personal health battle to a national first. TepTep was born from a belief that wellness gives you the guts to chase your dreams. Our founder's journey is in every bottle, brewed with passion, perseverance, and the finest natural ingredients. This is our story. What's yours? #GutToGuts #TepTepStory