Tono de Marca

Aspirational, Mindful, and Modern

Valores de Marca

• •Authenticity
• •Freshness & Quality
• •Innovation
• •Simplicity & Design

Mejores Prácticas

• •Lead with "Freshness": Every piece of copy, from a tweet to a product description, should pivot back to the core value proposition of freshness. Contrast the "vibrant, bright" result of Tenji with the "dull, bitter" experience of pre-packaged alternatives.
• •Use Mindful & Sensory Language: Employ words that evoke calm, ritual, and the senses. Terms like "ritual," "focus," "aroma," "smooth," "vibrant," and "umami" reinforce the brand's mindful, high-quality positioning.
• •Bridge Tradition and Technology: Always connect the innovative technology ("automated," "push of a button") with its foundation in authentic tradition ("Aji stone," "artisan grooves," "ancient ritual"). This juxtaposition is Tenji's unique identity.
• •Maintain a Clean & Minimalist Aesthetic: The copy should mirror the product's design Gclean, uncluttered, and purposeful. Avoid overly casual slang or hype-filled language. Let the product's quality and the promise of a better experience speak for itself.
• •Speak to the "Why," Not Just the "What": Don't just sell an automated matcha mill; sell the reason for its existence. Sell the perfect morning routine, the connection to a rich culture, the health benefits of the freshest possible antioxidants, and the joy of a truly perfect cup of matcha.

Percepción Social

premium, niche, and sophisticated brand

Ejemplos de Copy

• •Bitterness has no place in your matcha. Pre-ground powders lose their life on the shelf. The Tenji mill stone-grinds your matcha fresh, every time, unlocking the vibrant, savory umami taste that tradition demands. Experience the difference a moment makes.
• •Your morning ritual, perfected. The Tenji automated mill brings the ancient art of stone-ground matcha to your countertop. Freshness, focus, and flavor Gall at the push of a button. #TenjiHome #FreshMatcha #MorningRitual
• •Stop Drinking Stale Matcha. The problem with packaged matcha is oxidation. The solution is Tenji. The world Gfs first automated stone mill for a perfect, fresh-ground cup, every day.
• •The Secret to Real Matcha is in the Stone. For centuries, Japanese artisans have used Aji stone to create the finest matcha. We Gfve honored that tradition and automated it. Discover how the Tenji mill brings authentic, vibrant flavor back to your daily cup.
• •You thought you knew matcha. But you Gfve been drinking its shadow. Tenji. Freshly ground. Incomparably vibrant. Welcome to real matcha.