Tono de Marca

Discreet and Professional, Sensual and Enticing, Modern and Accessible, Empowering/Liberating

Valores de Marca

• •Pleasure and Fulfillment
• •Privacy and Discretion
• •Quality and Selection
• •Intimacy and Connection
• •Trend-Consciousness

Mejores Prácticas

• •Understand Your Audience & Their Language: Given the site is in French and sells adult products, all copy must be in sophisticated, respectful, and enticing French. Avoid slang or overly clinical language. Focus on benefits like pleasure, intimacy, discovery, and empowerment.
• •Prioritize Discretion and Trust: Language should reassure customers about privacy in ordering and shipping. Terms like "discreet shipping," "secure payment," and "private browsing" should be implicitly or explicitly communicated where appropriate.
• •Be Sensual, Not Vulgar: The tone should be alluring and suggestive, focusing on desire, sensation, and connection. Avoid crude or overly explicit language that could alienate customers or appear unprofessional.
• •Emphasize Empowerment and Well-being: Frame products as tools for self-discovery, sexual wellness, and enhancing relationships. This elevates the brand beyond just selling products to being a partner in personal well-being.
• •Maintain Consistency Across All Touchpoints: Even with a limited online presence, ensure that product descriptions, category names, any transactional emails, and the checkout process use the same consistent tone. If the brand expands to other channels, this tone must carry over.

Percepción Social

Brands in the adult product industry often face a mixed social perception, ranging from acceptance and empowerment to stigma or discomfort, depending on cultural and individual viewpoints. Customers are likely to value discretion, product quality, reliable shipping, and a non-judgmental shopping experience. The current online footprint is minimal beyond the e-commerce site itself. This means social perception is largely unformed or private. The use of a generic ".myshopify.com" domain might be perceived by some as less established than a custom domain.

Ejemplos de Copy

• •Product Category (Sextoys): Explore new horizons of pleasure. Our collection is designed for your discovery and fulfillment. Discretion assured.
• •Product Description (Lingerie): Unveil your confidence. Luxurious fabrics and designs that celebrate your sensuality. Embrace your desires.
• •Homepage Banner: Your Desires, Your Rules. Discover Tendance et Plaisir – a space dedicated to your intimate well-being and shared moments.
• •Email Marketing (Cart Abandonment): Still thinking about it? The path to pleasure awaits. Complete your order discreetly and let us take care of the rest.
• •Promotional Offer: Ignite the spark. Enjoy [X]% off our selection of naughty games this week and rediscover complicity.