Tono de Marca

Innovative & Tech-Forward, Enthusiastic & Passionate, Empowering & Supportive, Adventurous & Action-Oriented, Community-Focused & Engaging, Practical & Informative

Valores de Marca

• •Innovation
• •Quality & Reliability
• •User-Centricity
• •Empowerment
• •Passion
• •Collaboration & Sharing
• •Accessibility/Affordability

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Chart: Document specific tone characteristics (e.g., "Innovative yet Accessible," "Adventurous but Reliable," "Enthusiastic and Supportive"). Provide examples of "do's and don'ts" for word choice, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Focus on the "Why" – Empowerment and Creation: Always tie product features back to how they help the user capture better footage, express their creativity, or overcome a limitation. Use active, inspiring language that speaks to the user's aspirations.
• •Incorporate User-Generated Content (UGC) Language Naturally: Pay attention to how your community talks about your products and their creative pursuits. Mirroring their enthusiasm and terminology (where appropriate) can make brand communications feel more authentic and relatable.
• •Balance Technical Information with Benefits and Emotion: While products are technical, the copy should emphasize the benefits (e.g., "capture breathtaking underwater shots with ease") and evoke the excitement of the experience, rather than just listing specifications. Use words that convey action, discovery, and achievement.
• •Maintain Consistency Across All Channels, Adapting for Context: While the core tone remains, the expression might vary slightly. For instance, TikTok copy can be more playful and trend-focused, while a technical support document will be more direct and purely informative, yet still helpful and empowering. The underlying values of innovation and user support should always be evident. Regular audits of content across platforms can ensure consistency.

Percepción Social

Positive for Quality and Innovation, Creator-Friendly, Responsive & Engaging, Growing Global Presence, Occasional Concerns

Ejemplos de Copy

• •Headline (for a new multi-function mount): "Unleash Your Vision. The All-New [Product Name] Mount – Limitless Angles, Effortless Storytelling. #TELESIN #CaptureInnovation"
• •Social Media Post (Instagram - lifestyle shot of product in use): "Adventure is calling, and with TELESIN, you’re always ready. Our [Product Name] ensures you never miss a beat, or the perfect shot. What moments will you capture? Share your adventures! #TELESINAdventure #RecordTheWonderful"
• •Product Description Snippet (for a new battery): "Power through your most demanding shoots. The TELESIN [Product Name] battery delivers extended life and reliable performance, because your creativity shouldn’t have a time limit. #PowerYourPassion #TELESINTech"
• •Email Subject Line (for a new product launch): "TELESIN Exclusive: Be the First to Create with the Revolutionary [Product Name]!"
• •Blog Post Intro (how-to guide): "Ready to elevate your vlogging game? We believe every creator deserves tools that inspire. In this guide, we’ll walk you through mastering [Technique/Product] to make your content truly shine. Let's create something amazing together! #TELESIN #CreatorSupport"