Tono de Marca

Functional and Direct, focusing on practical product details and technical specifications, while also being Helpful and Nurturing, evoking feelings of warmth, comfort, home, and relaxation through its product offerings.

Valores de Marca

• •Quality and Specificity
• •Creativity and DIY Ethos
• •Comfort and Coziness

Mejores Prácticas

• •Lead with the "Why": Start with the feeling (comfort, love, creativity) before diving into the specifications (polyester, width). Connect the functional aspects of the fabric to the emotional benefit for the customer.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the sense of touch and emotion. Terms like "ultra-soft," "gentle," "warm embrace," "cozy," "plush," and "dreamy" will reinforce the brand's core value of comfort.
• •Champion the Creator: Always frame the customer as the creator. Use language like "your project," "you create," "your design," and "made by you" to empower your audience and celebrate their DIY spirit.
• •Maintain Simplicity and Clarity: While the language should be evocative, it must remain clear and direct. Avoid overly complex jargon. The tone should feel as approachable and uncomplicated as a comfortable pair of pajamas.
• •Tell a Story: In every piece of copy, try to weave a small narrative. It could be the story of a family getting ready for a cold night, a person relaxing on a weekend, or the creative process itself. This transforms a transactional purchase into an emotional investment.

Percepción Social

The brand's social perception is largely neutral and undefined due to a minimal online footprint outside its e-commerce site. It is perceived primarily as a specialized, transactional online store, a reliable niche supplier of specific textiles, rather than a lifestyle brand. For the general public, it has virtually no visibility.

Ejemplos de Copy

• •Dreaming of the perfect pajamas? Your creation starts here. Our new collection of ultra-soft flannel has just landed, ready to be transformed into your next favorite cozy creation. Discover the patterns and feel the softness.
• •Stitch by stitch, create your comfort. We provide the highest quality fleece and flannel, you provide the love. Start your next cozy project today.
• •Meet our Polar Soft fabric: the ultimate invitation to relax. Incredibly gentle to the touch and wonderfully warm, this polyester fleece is perfect for crafting everything from children's pajamas to a luxurious winter robe for yourself. Imagine the possibilities.
• •Subject: Don't just buy comfort, create it. The best moments are the ones made by hand. This weekend, wrap your family in warmth with our premium fabrics, designed for softness and durability. Get inspired and start sewing!
• •At Telapijamas, we believe comfort is personal. That's why we don't sell pajamas; we sell the beginning of the story. We source the softest, most durable fabrics so you can create pieces that are uniquely yours.