Tono de Marca

Empowering, friendly, and aspirational.

Valores de Marca

• •Community
• •Empowerment
• •Inclusivity
• •Passion
• •Quality & Style

Mejores Prácticas

• •Speak "With" Her, Not "To" Her: Write as if you are a knowledgeable and supportive friend. Use "we" and "you" to create a sense of shared experience. Avoid corporate or overly formal language that creates distance.
• •Lead with Empowerment: Frame every message, from product descriptions to event announcements, around the core value of empowerment. Ask: "How does this product/event help her feel more confident and capable?"
• •Balance Aspiration with Accessibility: Showcase the beautiful, high-end lifestyle of golf, but always keep the tone welcoming and inclusive. Remind beginners that they are welcome and that the journey starts with a single step (or swing).
• •Create a "Key Word" Lexicon: Develop a list of on-brand words (e.g., "empower," "community," "confident," "stylish," "strong," "connect," "journey") and off-brand words (e.g., "exclusive," "elite," "master," "intense") to guide all writers.
• •Tell Tiffany's Story: Continue to weave the founder's personal story and passion into the narrative. People connect with people. Sharing her "why" reinforces authenticity and builds a stronger emotional connection with the audience than simply listing product features.

Percepción Social

The brand is perceived as authentic and trustworthy, supportive and necessary, and community-centric. It is seen less as a transactional retail store and more as a club or community hub.

Ejemplos de Copy

• •Your new foursome is waiting. At Tee Time at Tiffany's, we believe golf is better together. Find your confidence, improve your swing, and connect with a community of amazing women who get it. Tag a friend you'd love to hit the links with! #WomenWhoGolf #TeeTimeatTiffanys #GolfCommunity
• •Finally! A golf glove that actually fits. Designed for you, by a woman who knows. Discover the difference quality and style can make to your game.
• •Intimidated by the course? We've got you. Our "First Swing" clinic is a no-pressure, all-fun introduction to golf. No experience (or equipment) needed. Just bring your curiosity! Sign up today and start your journey.
• •More Style, Less Stress on the Green. Tee Time at Tiffany's is your destination for chic, comfortable golf apparel and a community that cheers you on. Shop our curated collection and feel empowered from the first tee to the 19th hole.
• •The Confidence Skort - Navy. Swing with freedom and style. This skort isn't just about looking good —it's about feeling powerful. With breathable, flexible fabric and thoughtfully placed pockets, you can focus on your game, knowing your outfit is performing right along with you.