Tono de Marca

Direct, action-oriented, urgent, scarcity-driven, simple, and accessible.

Valores de Marca

• •Opportunity
• •Simplicity and Speed
• •Profitability
• •Customer-Centric Solutions (Transactional)

Mejores Prácticas

• •Lead with the Benefit: Always start with what the customer gains. Instead of "Our tape is strong," write "Stop any leak instantly." This is direct, benefit-driven, and aligns with a problem-solving tone.
• •Use Action-Oriented Verbs: Employ strong, clear verbs in calls-to-action and headlines. Words like "Get," "Stop," "Discover," "Create," and "Shop" are more powerful than passive phrasing.
• •Incorporate Urgency and Scarcity Ethically: Use phrases like "Limited Time," "Last Units," or "Offer Ends Soon" to encourage immediate action, but ensure they are based on real inventory or promotion timelines to maintain trust.
• •Keep it Simple and Scannable: Use short sentences, bullet points, and bold text to highlight key features (like Free Shipping, Pay on Delivery, Warranty). Customers should be able to understand the offer in seconds.
• •Focus on Removing Friction: Every piece of copy should reassure the customer and make the purchase seem easy and risk-free. Emphasize "Pay on Delivery," "Easy Returns," and "Customer Support" to build confidence in a brand that lacks established recognition.

Percepción Social

Tecnoentregas itself is perceived as a generic, potentially low-trust dropshipping store due to placeholder info and generic design. However, when viewed as a model store for Diego Dávila's courses, it's perceived by his students as a successful and replicable business model, embodying the expert and enabler image of Dávila.

Ejemplos de Copy

• •For a Facebook Ad (Product: Smart Posture Corrector): Headline: Stop Slouching, Start Living. Body: Feeling the strain of screen time? Our Smart Posture Corrector gently aligns your spine, relieving back pain and boosting confidence. Lightweight, discreet, and 50% off this week only. Pay when you receive it! CTA: Shop Now & Feel the Difference.
• •For an Instagram Post (Product: Portable Blender): (Image/Video: A vibrant video of someone making a smoothie at their desk or outdoors) Caption: Your daily health boost, now to-go. 🍓 The [Product Name] Portable Blender makes fresh smoothies possible anywhere, anytime. USB-rechargeable and powerful enough for frozen fruit. Click the link in our bio for Free & Fast Shipping! #PortableBlender #HealthyHabits #OnTheGo
• •For a Website Product Description (Product: Waterproofing Sealant Tape): Headline: The Ultimate Leak-Proof Solution. Don't Let a Drip Become a Disaster. Body: From leaky pipes to roof repairs, our industrial-strength Waterproofing Tape creates an instant, permanent seal. Withstands extreme temperatures and adheres to any surface. No mess, no stress. Bullet Points: ✅ 100% Waterproof & Airtight ✅ Easy to Apply: Just Peel & Seal ✅ Free Shipping & Pay on Delivery
• •For a Retargeting Email (Subject: Did You Forget Something?): Body: Hi [Customer Name], we noticed you were looking at the [Product Name]. It’s one of our best-sellers for a reason! To make your decision easier, we’ve saved your cart and can confirm it’s still in stock. Complete your order now and get it delivered to your door—pay only when it arrives. Don’t miss out! CTA: Return to My Cart
• •For a Holiday Promotion (Product: Assorted Gadgets): Headline: The Perfect Gift is Just a Click Away! Body: Why stress over holiday shopping? Find unique and innovative gifts for everyone on your list. From smart gadgets to problem-solving tools, we deliver smiles right to your door. Shop our Holiday Sale now for up to 60% off + Free Delivery! CTA: Find Your Perfect Gift.