Tono de Marca

Professional, Performance-Focused, Expert, and Precise, coupled with a Supportive, Empowering, Transparent, and Direct communication style.

Valores de Marca

• •Quality and Craftsmanship
• •Performance Enhancement
• •Customer-Centric Support
• •Innovation
• •Value Accessibility

Mejores Prácticas

• •Lead with Performance, Justify with Quality: Always connect a product feature to a tangible performance benefit, e.g., 'Proprietary components for faster, more accurate inputs.'
• •Maintain a Supportive Tone: Use empowering language like 'elevate your gameplay,' 'unlock your potential,' and 'we support your gaming life' to frame the brand as a helpful partner.
• •Emphasize the 'One-off' Philosophy: Regularly highlight individual craftsmanship and meticulous quality control to differentiate against mass-produced competitors.
• •Be Transparent in All Communications: Continue providing clear updates on shipping and support to build and maintain long-term trust.
• •Use 'Made in Japan' as a Mark of Quality: Explicitly mention the Japanese origin in marketing to convey durability, precision, and high-quality engineering.

Percepción Social

Reputable and High-Quality, perceived as Trusted and Responsive within its niche of Japanese competitive gamers, known for its artisan approach and 'Made in Japan' excellence.

Ejemplos de Copy

• •Engineered for Victory. Crafted in Japan. Our RASEN controllers are built with proprietary components for flawless precision, because every frame counts.
• •Stop adapting to your controller. It's time your controller adapts to you. With fully remappable back buttons and a lightweight frame, the RASEN controller is the upgrade your gaming life deserves. #TeamRASEN #GamingController
• •Each RASEN controller is a one-off product, meticulously assembled and subjected to the highest standards of quality control. This isn't just another controller; it's your competitive partner, built with purpose and precision.
• •Pro-level performance shouldn't be out of reach. We started Team RASEN to bring high-quality, custom-built controllers to every gamer. Experience the difference of superior craftsmanship at a competitive price.
• •We don't just sell controllers; we support your passion. As gamers ourselves, our mission is to enhance your gaming experience with products we believe in. And with our domestic support team, we're always here to help you stay in the game.