Tono de Marca

Passionate & Educational Connoisseur

Valores de Marca

• •Artisanship & Authenticity
• •Expertise & Passion
• •Direct Sourcing & Quality
• •Education & Culture
• •Customer Connection

Mejores Prácticas

• •Lead with Passion and Expertise: Always frame content from the perspective of a knowledgeable enthusiast. Share personal anecdotes, tasting notes, and the "why" behind each product.
• •Use Evocative, Sensory Language: Describe teas with rich, specific language. Go beyond "tastes good" to "unfolds with notes of orchid, toasted almond, and a lingering mineral finish." This educates the customer and elevates the product.
• •Emphasize Origin and Craft: Consistently mention the source region, the producer (if possible), and the traditional methods used. This reinforces the values of authenticity and artisanship.
• •Maintain a Clean, Elegant Aesthetic: Ensure all visuals (photography, graphics) align with the sophisticated, minimalist, and serene tone of the brand. The copy and visuals must work together.
• •Be a Guide, Not Just a Seller: Position the brand as a helpful resource. Create content that educates—such as brewing guides, cultural explanations, and tea comparisons—to build a community and establish long-term trust.

Percepción Social

Perceived as a high-end, niche specialist for tea enthusiasts, particularly those interested in traditional Chinese teas and methods. It is seen as a trustworthy, albeit new, e-commerce business offering global shipping from the EU.

Ejemplos de Copy

• •From the misty peaks of Taiwan, we introduce the Ali Shan Zhu Lu. Each leaf is a testament to generations of craft, hand-picked and carefully oxidized to unlock notes of lilac and cream. This isn't just Oolong; it's a story in a cup. Discover the art of Taiwanese tea.
• •The Soul of Tea, Held in Your Hands. Our collection of Yixing and Jian Shui teapots are more than vessels; they are partners in your tea journey. Crafted by artisans, each pot is designed to enhance the flavor and ritual of every brew.
• •Tea Gallery EU was born from over a decade of passion. Founder Alexey Vlasov spends months each year on small farms in China, building relationships to bring the most authentic and artful teas to Europe. For us, tea is a way of life.
• •Journey through time with our curated Puerh collection. From the raw, vibrant energy of our young Sheng Puerh to the deep, earthy comfort of our aged Shu Puerh, experience the profound complexity that makes this tea a living art form.
• •Mastering the Gaiwan is key to the Gongfu experience. What's your biggest challenge when brewing with one? DM us your questions! #GongfuCha #TeaTips #TeaCulture