Tono de Marca

Elegant, inspiring, welcoming, personal, friendly, and encouraging.

Valores de Marca

• •Quality and Craftsmanship
• •Creativity and Inspiration
• •Education and Empowerment
• •Community and Connection

Mejores Prácticas

• •Lead with Elegance and Quality: Always use descriptive adjectives that reinforce the premium nature of the products. Words like "elegant," "premium," "luxurious," "curated," "handcrafted," and "thoughtfully selected" should be staples in product titles and descriptions.
• •Balance Aspiration with Accessibility: Pair sophisticated language for products with a warm, welcoming, and encouraging tone in community-focused content like tutorials and social media posts. This makes the brand feel both high-end and approachable.
• •Emphasize the "Why" - The Story: Weave the brand's story and values into the copy. Remind the audience that the brand was born from a passion for crafting and a desire to bring joy and beauty into homes. The founder's personal journey is a powerful tool for connection.
• •Empower the Creator: Frame the copy to speak to the customer's creative potential. Use phrases like "Unleash your inner designer," "Create your own masterpiece," and "We're here to help you bring your vision to life." This positions the brand as a partner in their creative journey, not just a seller of supplies.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., a short TikTok video vs. a detailed blog post), the core tone should not. The elegance, warmth, and emphasis on quality must be recognizable whether a customer is reading a product description, watching a live stream, or scrolling through Instagram.

Percepción Social

Overwhelmingly positive, perceived as a reliable, high-end supplier and a source of expert guidance in floral and home decor crafting, with a strong reputation for product quality and customer service, evidenced by 5-star reviews and 'Star Seller' status.

Ejemplos de Copy

• •Transform your entryway into a statement of elegance. Our Williamsburg Christmas Swag, featuring classic gold bells and glittered fruit, is thoughtfully designed to bring timeless holiday charm to your home. Ready to welcome your guests with style? Shop the complete holiday collection. #TCTCrafts #ElegantDecor #HolidayWreath #ChristmasDecor
• •Stuck in a Creative Rut? Your Next Project Awaits... From inspired homes to creative hearts, we believe everyone has a masterpiece within them. This week on the blog, Melissa shares her top 3 tips for overcoming creative blocks and finding fresh inspiration for your seasonal decor. Plus, explore our new arrivals of premium Farrisilk ribbons to give your next project that perfect finishing touch.
• •Unleash your inner designer with our Autumn Peony Wreath Kit. We’ve curated everything you need—from lush, deep burgundy peonies to premium designer ribbons—to craft a stunning piece that breathes warmth and elegance into any space. Perfect for a cozy afternoon DIY project or a handmade gift from the heart. Create something beautiful today.
• •Hello, creatives, and welcome back to the TCT Crafts channel! Today, we're doing something truly special. I'm going to walk you through, step-by-step, how to create a breathtaking centerpiece using our new velvet magnolias. Whether you're a seasoned pro or just starting your floral journey, I'm here to help you bring beauty into your home. Let's get started!
• •Thoughtfully Selected for Inspired Homes & Creative Hearts. Discover premium silk florals, designer ribbons, and curated home decor that empower you to create with confidence and style.