Tono de Marca

Dark & Edgy, Rebellious & Defiant, Mysterious & Evocative, Confident & Bold, Slightly Provocative & Playful, Authentic

Valores de Marca

• •Individuality & Self-Expression
• •Non-Conformity
• •Authenticity
• •Dark Aesthetics
• •Empowerment
• •Community

Mejores Prácticas

• •Embrace the Darkness: Consistently use vocabulary that evokes mystery, rebellion, the night, and alternative aesthetics (e.g., "shadow," "rebel," "midnight," "cryptic," "unleash," "defy").
• •Speak to the Individual: Frame messages around self-expression, uniqueness, and standing apart from the crowd. Acknowledge and validate their desire for non-conformity.
• •Storytelling through Symbols: Many designs are rich in symbolism. Briefly allude to these meanings or encourage customers to find their own interpretations, adding depth to product descriptions.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always complements the dark and edgy visuals. The words should feel like a natural extension of the imagery.
• •Authenticity Over Clichés: While embracing the dark theme, avoid overused or generic "goth" clichés that might sound insincere. Strive for fresh, evocative language that still resonates with the subculture. Avoid being overly aggressive; the tone is more confident and mysteriously defiant than outright hostile.

Percepción Social

Niche & Cool, Authentic & Genuine, Expressive, Good Quality for Unique Designs, For the "Outsiders"

Ejemplos de Copy

• •Tired of blending in? So are we. Unleash the shadows within. Our new collection is forged for the defiant. Shop Tattered Ts – Wear Your Rebellion.
• •Mortality meets artistry. This isn't just a tee, it's a statement. What tales do your bones tell? #TatteredTs #SkullArt #DarkFashion
• •Darkness Descends… The New Arrivals Are Here.
• •Conformity is a cage. Dress accordingly. Explore Tattered Ts.
• •Tattered Ts was born from the shadows, for those who walk their own path. We craft apparel that speaks to the beautifully unconventional, the rebels, the mystics. This is more than clothing; it's your armor for a world that doesn't always understand.