Tono de Marca

Bold, Empowering, and Youthful

Valores de Marca

• •Confidence
• •Self-Expression
• •Trend-Consciousness
• •Boldness

Mejores Prácticas

• •Embrace the "Baddie" Vernacular: Consistently use confident, youthful slang and phrases that resonate with the target audience (e.g., "the fit is giving," "main character energy," "slay"). This builds an authentic connection.
• •Focus on the Feeling, Not Just the Fabric: Write copy that describes how the clothing will make the customer feel—confident, powerful, unstoppable, sexy—rather than just listing the material and features.
• •Use Empowering Language: Frame all messaging around empowerment and self-expression. The clothing is a tool for the customer to celebrate herself. Use strong, active verbs and positive affirmations.
• •Create a Sense of Urgency and Exclusivity: Employ phrases like "before it sells out," "limited stock," and "shop the drop" to encourage immediate action, positioning the items as highly desirable and in-demand.
• •Maintain a Consistent Voice Across All Platforms: The bold and empowering tone from the website must carry over to every TikTok caption, email, and ad. This consistency builds brand recognition and trust.

Percepción Social

Perceived as a small, independent online boutique catering to a niche market of young women seeking trendy and affordable clothing for social occasions. It's seen as a startup actively working to build its community, with limited broader market trust or authority due to its confined online footprint.

Ejemplos de Copy

• •Your closet called. It needs more attitude. Shop New Arrivals.
• •Basic isn't in your vocabulary. Command the room in our 'Showstopper' mini dress. Designed for nights that turn into morning, this is the only plus-one you'll ever need. #BaddieEnergy
• •POV: You just found your new favorite outfit. 😉 This set isn't just a look, it's a mood. Tap the link in bio before it sells out. #TasteyBoutique #OOTD
• •Warning: This email contains dangerously good outfits.
• •Tired of blending in? TASTEYBOUTIQUE is for the woman who leads the trend, not just follows it. Shop bold, sexy, and unapologetic styles made to empower. Free shipping on orders over $75.