Tono de Marca

aspirational, elegant, and confident

Valores de Marca

• •Quality and Authenticity
• •Empowerment and Self-Expression
• •Customer Centricity
• •Innovative Design
• •Ethical Manufacturing

Mejores Prácticas

• •Use Empowering Language: Consistently use words that inspire confidence and self-expression. Phrases like "embrace your style," "wear with confidence," and "uniquely you" reinforce the brand's empowering tone.
• •Maintain a Refined and Elegant Voice: Avoid overly casual slang or jargon. The language should reflect the sophistication of the clothing. Keep sentences clear, concise, and poised.
• •Tell the Brand Story: Regularly incorporate elements of the brand's origin story and values into the copy. This builds a stronger connection with the audience and reinforces authenticity.
• •Focus on Quality and Craftsmanship: In product descriptions and posts, highlight the quality of materials and the skill involved in creating the garments. This justifies the premium nature of the brand.
• •Let Customer Voices Shine: Feature customer testimonials and user-generated content that aligns with the brand's elegant and confident tone. This adds authenticity and social proof to the brand's messaging.

Percepción Social

The general perception of Tarz is positive. Customers praise the unique designs, product quality, and customer service. Reviews on platforms like Justdial show a good rating, with users highlighting the product quality and excellent customer service. Testimonials often mention how the brand has changed their perception of certain styles, such as one customer who "started falling in love with the pattern" of a kaftan after purchasing from Tarz. The brand is seen as a reliable choice for high-quality Indian ethnic wear.

Ejemplos de Copy

• •Elegance is an attitude. Our new collection is a tribute to the woman who wears her style with confidence. Discover timeless pieces that speak your language. #Tarz #NewCollection #EthnicWear
• •Flow through your day with the grace you deserve. Our new Anarkali set, crafted from the finest fabrics and adorned with intricate details, is made to make you feel extraordinary. #TarzStyle #AnarkaliLove #Handcrafted
• •At Tarz, style is more than just clothing—it's a form of self-expression. We are dedicated to creating authentic, high-quality pieces that empower you to tell your unique story. #WearYourStory #TarzValues #EthicalFashion
• •Your wardrobe is waiting for an upgrade. Swipe up to explore our collection of handcrafted ethnic wear and discover a style that is unapologetically you.
• •Tired of trends that fade? At Tarz, we create clothing that transcends seasons. Our designs blend timeless tradition with modern elegance, so you can feel confident and stylish, always. Shop now for a look that is uniquely yours. #TarzClothing #TimelessElegance