Tono de Marca

Authentic, ethereal, and deeply rooted in Scottish heritage, communicating with a personal yet professional, evocative, and story-driven voice that evokes a mystical and organic feel, emphasizing slow, intentional creation.

Valores de Marca

• •Heritage and Place
• •Craftsmanship and Authenticity
• •Sustainability and Respect for Nature
• •Meaning and Connection
• •Social Responsibility

Mejores Prácticas

• •Lead with the Land: Always anchor the narrative in the Scottish landscape. Use evocative words like "wild," "ancient," "rugged," and "ethereal" to describe both the land and the jewellery. This reinforces the core brand identity.
• •Tell the "How": Emphasize the handcrafted process. Use phrases like "cut and polished by hand," "slow, meditative process," and "recycled metals" to highlight craftsmanship and sustainability.
• •Weave in the "Why": Connect each piece to a deeper meaning. Frame the jewellery as "talismans," "heirlooms," and carriers of "story" and "meaning." This elevates the product beyond simple aesthetics.
• •Maintain a Personal Voice: Continue using "I" and "my" when telling the founder's story to maintain authenticity, but use "we" and "our" when speaking for the brand as a whole to foster a sense of a dedicated, professional workshop. This balances personal touch with brand authority.
• •Use Strategic Keywords: Naturally integrate terms like "Scottish jewellery," "handcrafted in Scotland," "recycled gold/silver," "Skye Marble," and "female-founded business" into descriptions, posts, and web copy to improve SEO and resonate with a target audience seeking authentic, local, and sustainable products.

Percepción Social

Overwhelmingly positive, with customers praising unique, beautifully crafted designs, high-quality materials, and a strong personal connection to pieces. The brand is perceived as an independent, female-founded Scottish business offering excellent communication and personalized service, and is seen as worthy of support.

Ejemplos de Copy

• •(Image: A close-up of the Ghrian ring on a hand, resting on a mossy stone) *Caption:* "Hold a piece of Scotland. Our Ghrian Ring, featuring hand-sourced Skye Marble, is more than just jewellery—it's a story etched in stone, a connection to the wild heart of the Highlands. Each one, a talisman for your journey. #TarskaJewellery #ScottishJewellery #Handcrafted"
• •Carved from the quiet strength of the earth. The Enoch Pendant features a native Scottish stone, cut and polished by hand in our Falkirk studio. Suspended from a delicate chain of recycled 9ct gold, this piece is a modern heirloom, a whisper of ancient landscapes made to be worn close to your heart. A quiet reflection of Scotland's wild beauty.
• •From the Isle of Skye, To You: New Heirlooms Inside. *Body:* "We believe jewellery should have a soul. This week, we journeyed to the coast to source a new collection of stones, each with its own history. Discover the Saorsa collection—ethereal, fluid forms inspired by antique Scottish jewels, reimagined for today. Be the first to wear a story."
• •Jewellery crafted by hand and by land. At Tarska, we don't just make jewellery. We forge connections—to the ancient stones of Scotland, to the art of slow craft, and to the moments you cherish. Find a meaningful gift for your anniversary or a powerful talisman for yourself. Shop our story.
• •It started with a dream in 2020, in the stillness of a world paused. From a small home studio and a passion for Scotland's natural beauty, Tarska was born. We bridge the old and the new, honoring the tradition of Scottish pebble jewellery with a fresh perspective. Every piece is a miniature piece of Scotland, made to be held, worn, and cherished.