Tono de Marca

Professional, Credible, and Performance-Focused, with an emphasis on Expertise, Quality, Safety, and Customer-Orientation.

Valores de Marca

• •Authenticity & Expertise
• •Quality & Safety
• •Performance
• •Accessibility
• •Customer Focus

Mejores Prácticas

• •Lead with Credibility: Always leverage the founder's unique background. Phrases like 'Olympian-Approved,' 'Designed by Experts,' and 'Rooted in Competitive Experience' should be woven into web copy, product descriptions, and ads.
• •Emphasize "Certified Safety": For a sport where safety is paramount, the "CE & FIE compliance" is a powerful selling point. This should be a prominent badge on relevant products and a key phrase in descriptions to build trust, especially with competitive fencers and parents.
• •Maintain a Consistent International Voice: Ensure that translations across the English, French, and Spanish sites are not just literal but also culturally adapted to maintain the professional and expert tone in all languages. Avoid machine-like translations.
• •Balance Performance with Accessibility: While the 'high-performance' aspect is key, the brand also serves beginners. Create distinct copy for these segments. For example, use aspirational, technical language for FIE gear and welcoming, educational language for 'Initiation Gear.'
• •Focus on the "Why," Not Just the "What": Instead of saying 'Durable glove,' write 'A glove built to withstand a thousand duels.' Connect product features to the emotional and practical experiences of a fencer—success, safety, confidence, and passion for the sport.

Percepción Social

A specialized, emerging brand perceived as expert-led and authentic due to its founder's background. Reputation is largely built through local distributors and direct marketing, as it lacks a broad online footprint and widespread independent reviews. It is seen as a serious but smaller alternative to more established brands.

Ejemplos de Copy

• •Engineered by an Olympian. Crafted for your victory. Experience the Targett Fencing difference.
• •Face your opponent with complete confidence. Our FIE-certified 1600N mask offers superior protection and ventilation, so your only focus is the perfect touch. Safety, certified.
• •From the Olympic training hall to your club. Our founder, Aissam Rami, poured 15 years of elite experience into every piece of gear. Train with the legacy of a champion. #TargettFencing #FencingLife #Escrime
• •Your New Season Starts Here: FIE-Compliant Gear is Back in Stock!
• •Targett Fencing Equipment | Pro-Level Gear, Unbeatable Value | Fast Shipping Across Europe | Shop Epee, Foil & Sabre.