Tono de Marca

trendy, youthful, and aspirational

Valores de Marca

• •Trend-Consciousness
• •Exclusivity & Individuality
• •Lifestyle Enhancement
• •Accessibility

Mejores Prácticas

• •Stay Dialed into Youth Culture: Consistently monitor trends on TikTok, Instagram, and among youth-focused communities. The language, memes, and visual styles popular in these spaces should inform the copy, ensuring it remains relevant and doesn't feel dated.
• •Focus on "The Feeling," Not Just the Feature: Instead of just saying "This hoodie is made of cotton," write "Unmatched comfort for your city adventures." Connect the product's features to the lifestyle and feelings the target audience desires.
• •Use a Direct and Confident Voice: Employ clear, concise, and action-oriented language. Use imperatives like "Shop Now," "Discover," and "Elevate Your Style." Avoid passive language or overly corporate jargon.
• •Incorporate User-Generated Content (UGC): Encourage customers to share photos of themselves with Tarduu products. Reposting this content with credit not only provides social proof but also ensures the brand's voice reflects that of its actual customers.
• •Create a Simple Brand Voice Guide: Document the brand's tone (Trendy, Youthful, Aspirational) and values. Include a list of "words we use" (e.g., elevate, exclusive, vibe, drop) and "words we avoid" (e.g., clearance, cheap, formal). This ensures consistency across all marketing channels, regardless of who is writing the copy.

Percepción Social

On platforms like TikTok, it is perceived as a source for specific, niche fashion items like Y2K and anime-inspired clothing. The brand likely appeals to a younger, digitally-native audience that discovers products through social media. The lack of a significant review footprint means the brand's reputation for quality, shipping, and customer service is not widely established, which presents both an opportunity and a risk.

Ejemplos de Copy

• •Your new favorite hoodie has arrived. Level up your street style with our latest drop u2014 designed for comfort, built to stand out. Tap to shop the collection before it u2019s gone. #Tarduu #Streetwear #HoodieSeason
• •Upgrade your daily routine. A0 This is a game-changer. Link in bio to see why. #TechGadgets #Innovation #TarduuFinds
• •THE STYLE RESETUp to 40% Off. Refresh your wardrobe with the latest trends. Limited time only.SHOP NOW
• •Wear the Vibe.Inspired by the icons of now. Our new line of graphic tees lets you rep your heroes in style. High-quality print, soft-touch fabric. Find your favorite at Tarduu.com. #PopCulture #GraphicTee #TarduuStyle
• •You Saw It First: Exclusive Access InsideHey [Customer Name], as part of the Tarduu inner circle, you get first dibs on our new Exclusive Collection. These limited-edition pieces won u2019t be restocked. Be the first to own the trend. #Exclusive #Tarduu