Tono de Marca

approachable, passionate, authentic, creative, whimsical

Valores de Marca

• •Natural & High-Quality Ingredients
• •Handmade & Artisanal
• •Ethical & Conscious
• •Authenticity & Customer Care
• •Creativity & Whimsy

Mejores Prácticas

• •Lead with Your 'Why': Always circle back to the founder's story and the brand's origin. Use phrases like 'From our home to yours,' 'Handmade in Michigan,' or 'A passion project since 2004' to reinforce authenticity.
• •Emphasize Natural & Simple Ingredients: Consistently highlight the 'plant-based,' 'vegan,' and 'high-quality' nature of the ingredients. Contrast this with the complex chemical lists of mass-market products to build trust.
• •Use a Warm and Approachable Tone: Write as if you are talking to a friend. Use contractions (e.g., 'you'll,' 'it's') and ask questions to create a conversational feel. This reflects the personal and small-business nature of the brand.
• •Embrace the Whimsy: Don't shy away from the creative and unique aspects of the brand. Use descriptive, imaginative language for product descriptions, especially for themed collections like the Cryptid or seasonal lines. This is a key differentiator.
• •Focus on the Sensory Experience: The products are all about scent, texture, and feeling. Use evocative language that describes how a product smells ('smelling like a fresh cup of coffee') or feels ('creamy bars of soap,' 'delicate on the skin'). This helps customers imagine the experience of using the product.

Percepción Social

High-quality, trustworthy, and authentic small business with effective, natural, unique products, offering a personal and affordable alternative to commercial brands, well-regarded within the indie beauty community.

Ejemplos de Copy

• •Hand-poured with soy wax and inspired by misty forest mornings. Our new 'Evergreen Fog' candle brings the quiet calm of nature into your home. Let the notes of pine, damp earth, and wild herbs transport you. From nature, to home.
• •Your skin deserves the best, not a paragraph of chemicals. Our lotions are handmade with plant-based butters and oils to deeply nourish without the B.S. Feel the handmade difference. ✨
• •Tired of the same old scents? So were we. That’s why we craft unique, small-batch soaps, scrubs, and candles you won't find anywhere else. This week only, discover your new favorite with 15% off our entire Cryptid Collection!
• •Good for you, good for the planet. 🌎 Our vegan and cruelty-free skincare is made with love and plant-based ingredients. Because you shouldn't have to choose between luxury and your values.
• •It started with a simple idea: skincare shouldn't be complicated. Founded by Stephanie in her small Michigan hometown, Tarabusi Creek is a promise of quality, passion, and products made from ingredients you can actually pronounce. Welcome to our family.