Tono de Marca

Empowering, direct, performance-focused, supportive, and encouraging, aiming to build a community around shared goals of freedom of movement and personal expression.

Valores de Marca

• •Quality and Reliability
• •Freedom and Empowerment
• •Inclusivity and Community
• •Safety and Education

Mejores Prácticas

• •Always include reminders about patch testing and safe removal (using oil) in product descriptions, tutorials, and social media posts. This builds trust and shows the brand cares about customer well-being beyond the sale.
• •Use gender-neutral language and feature a diverse range of body types, skin tones, and gender expressions in marketing materials. This will resonate with both the athletic and gender-affirming communities.
• •Frame the product as a tool for achieving freedom, confidence, and self-expression. The copy should focus on the feeling the product enables, not just its physical attributes.
• •Acknowledge that results can vary based on chest size and skin sensitivity. This honesty builds credibility and manages customer expectations, reducing negative reviews from users for whom the product may not be a perfect fit.
• •Actively participate in conversations on social media. Answer questions about application, celebrate user stories, and address concerns with empathy and helpful advice. This transforms the brand from a simple seller into a trusted community partner.

Percepción Social

Generally positive, with customers praising effectiveness, comfort, and the freedom it provides. It's seen as life-changing for many. Concerns exist regarding skin irritation, blistering, and pain if not removed correctly, emphasizing the need for proper technique and oil. Some users with larger chests or sensitive skin report less effectiveness, and the recurring cost can be a factor.

Ejemplos de Copy

• •Don't Let Anything Hold You Back. Sweat, rain, or a marathon session at the gym. Our tape is designed to move with you, offering sweat-resistant support that lasts. Live your life untethered. #GetTapedUp #FreedomOfMovement #Unstoppable
• •Your Body, Your Rules. The Freedom You Deserve. Experience the comfort and affirmation of a flatter chest without the restriction of a binder. Our body-safe kinesiology tape provides secure, all-day hold for you to feel confident and comfortable in your own skin. Gentle, breathable, and water-resistant. Always remember to patch test and follow our removal guide for happy, healthy skin.
• •The Golden Rule of Taping: Application & Removal 101. The secret to a great taping experience isn't just the tape ashe it's the technique. From prepping your skin to the game-changing magic of oil-based removal, we're breaking down the essential steps to ensure your skin stays safe, comfortable, and irritation-free. Ready to become a pro? Click to read more.
• •Binder pain? Restrictive straps? It's time for a change. Discover the freedom of all-day, comfortable support with TAPED UP. #ChestBinding #TransTape #BodyPositivity
• •Support for Every Body. Whether you're scoring goals, owning the convention floor, or rocking that backless dress, TAPED UP provides the reliable, invisible support you need. Quality you can feel, freedom you'll love. Shop our range of skin tones and colors now.