Tono de Marca

Elegant, Passionate, and Personable

Valores de Marca

• •Quality and Craftsmanship
• •Customer-Centricity
• •Innovation and Tradition
• •Inclusivity and Accessibility
• •Authenticity

Mejores Prácticas

• •Lead with Elegance and Artistry: Always use sophisticated and descriptive language. Words like "artisanal," "handcrafted," "bespoke," "meticulously," "exquisite," and "signature" should be staples in the brand’s vocabulary to reinforce its premium positioning.
• •Weave in the Founder's Story: Regularly connect the products back to Chef Tanvi's passion and expertise. This personal touch differentiates the brand from larger, more impersonal competitors and builds a stronger emotional connection with the audience.
• •Emphasize Quality and Ingredients: Clearly communicate the value proposition by mentioning the high-quality components used (e.g., "rich smooth butter," "pure vanilla extract," "premium cocoa"). This justifies the premium price point and appeals to discerning customers.
• •Maintain a Personable and Warm Tone: While elegant, the copy should not be cold or distant. Use a warm, inviting tone, address the customer directly ("your celebration," "tells your story"), and share customer testimonials to foster a sense of community and trust.
• •Ensure Visual and Textual Harmony: Every piece of copy must align with the visual identity. The clean, pastel, and high-end aesthetic of the photos should be matched by equally polished, elegant, and well-crafted text. Consistency across the website, social media captions, and email marketing is key.

Percepción Social

TANVI KHERA PATISSERIE is perceived as a premium, reliable, and artistic bakery. Customers view the brand as a go-to for special celebrations, trusting it to deliver products that are both visually stunning and delicious. The chef, Tanvi Khera, is seen as talented, accommodating, and passionate about her work. The collaborations with luxury fashion houses have successfully positioned the patisserie in the high-end market, attracting a clientele that values quality and artistry.

Ejemplos de Copy

• •Where artistry meets flavor. Our Signature Chocolate Raspberry cake combines rich, decadent chocolate with the bright zest of fresh raspberries, handcrafted to make your celebrations unforgettable. Each layer is a testament to our passion for perfection. Swipe to see the detail, and order yours via the link in our bio. #TanviKhera #ArtOfPatisserie #SignatureCakes #LuxuryBaking #DelhiCakes
• •Your forever starts with the perfect cake. At Tanvi Khera Patisserie, we collaborate with you to design a bespoke wedding cake that tells your unique love story. From flavor consultation to flawless execution, let us craft the centerpiece of your celebration. Enquire about our wedding collections today.
• •Share the gift of sweetness. This festive season, our curated confectionary hampers are the perfect way to express your love and appreciation. Featuring our handmade macarons, decadent brownies, and signature treats, each box is packed with care and craftsmanship. Order now for delivery across Delhi NCR. #GourmetGifts #FestiveHampers #TanviKheraPatisserie
• •Unlock the secrets of French patisserie! Join Chef Tanvi Khera in our next hands-on workshop and learn to create perfect choux pastries. Spots are limited to ensure a personal experience. Ready to bake with us? DM 'WORKSHOP' for details and registration! #BakingWorkshop #LearnToBake #DelhiEvents #TanviKhera
• •From a childhood passion to a celebrated patisserie. Our story is baked into every creation. We believe in the magic of fine ingredients, the beauty of handcrafted design, and the joy of sharing something truly special. Thank you for being a part of our journey. #OurStory #PassionForBaking #Craftsmanship