Tono de Marca

Wholesome, Rustic, and Passionate. It is authentic and direct, emphasizing natural ingredients and a "farm-to-skin" narrative. It evokes traditional craftsmanship and a connection to nature, speaking with genuine enthusiasm for products and processes.

Valores de Marca

• •Natural Quality & Transparency: Commitment to high-quality, natural ingredients and transparency about product components.
• •Craftsmanship & Small-Batch Production: Dedication to quality over quantity through artisan, hand-poured, and small-batch processes.
• •Family & Farm-Centered Life: Products and brand story deeply rooted in a wholesome family and farm environment.
• •Sustainability & Ethical Practices: Alignment with sustainable and ethical production, including cruelty-free methods and connection to the land.

Mejores Prácticas

• •Lead with the "Why": Always start from the core story. Whether writing a product description or a social media post, connect the product back to the farm, the family, and the commitment to natural ingredients. The "why" is your strongest asset.
• •Use a Sensory-Rich Vocabulary: Employ words that evoke the senses and reinforce the rustic, natural theme. Use terms like creamy, rich lather, nourishing, earthy, farm-fresh, sun-kissed, calming, wholesome, handcrafted, rustic, simple, and pure.
• •Show, Don't Just Tell: Instead of saying the soap is "high-quality," describe the "rich, creamy lather that leaves skin feeling soft and moisturized." Use video and photos to show the soap-making process, the animals, and the farm to visually reinforce the brand's authentic story.
• •Maintain a Personal and Accessible Voice: Engage with the community as a person, not a corporation. When responding to comments and messages, be friendly, warm, and helpful. Share personal anecdotes and behind-the-scenes moments to foster a genuine connection.
• •Be Transparent in All Communications: Continue to be open about your ingredients and processes. This honesty is a cornerstone of your brand's perception. Use your blog or social media to educate customers on the benefits of goat milk, tallow, and other natural ingredients you use, positioning the brand as a knowledgeable and trustworthy resource.

Percepción Social

The public perceives Tangle Farm Handcrafted as a trustworthy and high-quality small business. It is seen as a trusted source for sensitive skin solutions, offering high-quality, artisanal products. Customers find the brand authentic and endearing, fostering a personal connection due to its family-farm narrative.

Ejemplos de Copy

• •Fresh from the farm, crafted for your skin. Meet our new Lavender & Honey goat milk soap. Each bar is handcrafted in small batches right here on our farm, using fresh milk from our happy goats and calming lavender from the garden. It’s more than just soap—it’s a moment of peace, straight from our hands to yours. Tap to shop the collection. #TangleFarmHandcrafted #GoatMilkSoap #NaturalSkincare #SmallBatch #FarmToSkin
• •Return to tradition with our purest soap bar. We render tallow from local sources and combine it with the creamy, nutrient-rich goat milk from our own herd. This bar is a powerhouse of moisturization, perfect for the most sensitive skin. It’s simple, effective, and made with the same time-honored methods our grandparents would recognize. Experience the deeply nourishing difference of ingredients you can trust.
• •Tired of harsh chemicals? Your skin is, too. At Tangle Farm Handcrafted, we believe in simple, powerful ingredients. We use fresh goat milk from our farm to create soaps that soothe, moisturize, and heal. No parabens, no sulfates, just pure, handcrafted goodness. See why our customers with eczema and sensitive skin have made the switch. Shop now and get 15% off your first order! #HandmadeSoap #ShopLocalLowell #SensitiveSkin #NaturalBeauty
• •A little piece of the farm, just for you. ✨
• •How our farm-fresh soap is born 🌱... from our goats... to our workshop... to your home. ✨ From the pasture to your shower! 🐐🧼 Every bar is packed with love and fresh goat milk. #GoatMilkSoap #SoapMaking #BehindTheScenes #SmallBusiness #TangleFarmHandcrafted