Tono de Marca

empowering, friendly, and aspirational

Valores de Marca

• •accessibility & simplicity
• •quality
• •community & self-expression

Mejores Prácticas

• •Lead with Empowerment: Always frame the copy around what the customer can achieve. Use active, empowering language like "Create," "Transform," and "Achieve on your own."
• •Emphasize Simplicity: Continuously reinforce how easy the products are to use. Words like "effortless," "seconds," "instant," and "simple steps" should be staples in the brand's vocabulary.
• •Use an Encouraging and Friendly Tone: Write as if you are a helpful friend giving advice. Use positive language, emojis (like ✨ and 😊), and an approachable tone to build rapport.
• •Highlight the "Why" Before the "What": Start with the benefit (e.g., "Achieve that dreamy look") before detailing the product feature. Connect the product to the desired emotional outcome—confidence, feeling beautiful, and saving time.
• •Incorporate Social Proof and Community: Actively invite customers to join the conversation. Use phrases like "Join over 10,000 happy customers," "Share your look with our community," and feature user-generated content to build trust and a sense of belonging.

Percepción Social

Largely positive, positioning it as a go-to solution for quick and effective hair transformations. Seen as reliable and customer-focused, building trust and authenticity through user-generated content and high customer engagement.

Ejemplos de Copy

• •Your 5-Minute Secret to a Perfect Ponytail. Effortless style is just a swirl away.
• •From a simple bun to a full, dreamy pony in seconds! ✨ Our Ponyo Swirl is the game-changer you've been waiting for. Show us your transformation using #TangledSweden!
• •Tired of complicated hairstyling? We get it. That's why we created hair extensions that are actually easy to use. Achieve the look you want, no salon required. Shop our bestsellers now!
• •Ready for your hair glow-up? ✨
• •Designed by hairdressers for your everyday life. Our high-quality hair scrunchies blend seamlessly with your natural hair, giving you a confidence boost for any occasion.