Tono de Marca

Artisanal, Conscious, and Passionate

Valores de Marca

• •Sustainability and Ethics
• •Timeless Quality
• •Craftsmanship and Artistry
• •Community and Collaboration

Mejores Prácticas

• •Always connect the product back to the brand's core values. Start with the passion, the commitment to sustainability, or the artistic inspiration before diving into product specifications. The story is the key selling point.
• •Consistently use words like "hand-printed," "small batch," "studio-made," "eco-friendly," "water-based pigments," "sustainably sourced," "socially responsible," and "timeless." This reinforces the brand identity in every piece of communication.
• •Frame the natural variations of hand-printing not as defects, but as hallmarks of authentic craftsmanship. Use phrases like "the unique touch of a handmade process" or "perfectly imperfect" to educate customers on the value of the craft.
• •Share glimpses of the process, the studio, and the inspirations. Whether it's a post about a vintage find that sparked a new design or a spotlight on a manufacturing partner, personalizing the narrative builds a stronger, more loyal community.
• •The voice should be warm and engaging, but also confident and knowledgeable. Explain why you use certain materials or partner with specific workshops. This educates the consumer, builds trust, and justifies the premium nature of the products.

Percepción Social

Tamasyn Gambell is perceived as a highly skilled and respected designer at the intersection of art, craft, and sustainable design. She is viewed as a credible and authentic player in the independent design scene, often described as an "eco warrior" praised for her "chic, retro-infused geometric loveliness" and commitment to responsible production without sacrificing style. The overall perception is that of a premium, niche brand for discerning consumers who value design integrity and sustainability.

Ejemplos de Copy

• •More than just a pattern, our Maze print tells a story of artistry and intention. Each cushion is hand-screen printed in our London studio using gentle, water-based pigments on pure European linen. The result is a bold, graphic design with a human touch—a timeless piece crafted slowly, and consciously, for your home.
• •The magic is in the mix. Every color you see in our collection is mixed by hand in the studio, making each batch truly unique. We love the subtle, beautiful variations that come from a process guided by hand, not by machine. It’s this dedication to craft that ensures your piece is one-of-a-kind. #HandmadeHome #SustainableDesign #TamasynGambell
• •After years in the fast-paced world of high fashion, I felt a disconnect. I saw a need for design that was both beautiful and responsible. That’s why I founded this studio—to create luxurious, timeless textiles without compromise. We believe style and sustainability can, and should, coexist beautifully.
• •New Arrivals: Bold Design, Mindfully Made.
• •Don’t just redecorate. Revitalize. Our hand-printed fabrics are designed for those who see their home as a canvas. Inspired by art and architecture, and created with eco-friendly methods, each meter of fabric brings a story of sustainable luxury to your space. Perfect for your next creative project.