Tono de Marca

Passionate & Approachable

Valores de Marca

• •Artisanal Quality
• •Family & Heritage
• •Natural & Wholesome Ingredients
• •Community Connection
• •Passion for Flavour

Mejores Prácticas

• •Lead with Passionate Language: Use evocative and descriptive adjectives that convey a love for food. Words like "delicious," "vibrant," "scrumptious," "rich," and "bursting with flavour" align with the brand's identity.
• •Reinforce the Family & Artisan Story: Regularly mention "family-owned," "small-batch," and "handmade" in your copy. This is a key differentiator and builds a connection with customers who value authenticity.
• •Write as a "Foodie Friend": Frame your copy as helpful advice. Share simple recipes, pairing ideas, and tips. Use a conversational "we" and "you" to create a direct, personal, and approachable dialogue with the audience.
• •Connect Features to Benefits: Don't just state that a product is "gluten-free." Explain the benefit: "delicious goodness made with love for everyone to enjoy." Link "preservative-free" to the benefit of "all natural ingredients."
• •Engage with Genuine Warmth: When responding to comments and reviews, be personal and appreciative. Use customer names, thank them for their feedback, and answer questions enthusiastically. This reinforces the friendly, community-oriented perception of the brand.

Percepción Social

Trusted, High-Quality, and Friendly

Ejemplos de Copy

• •From our family kitchen to yours. ✨ Our award-winning Caramelised Onion relish is handmade in small batches to bring that perfect balance of sweet and savoury to your next cheeseboard or burger. Taste the love in every jar. #TallPoppyGourmet #Handmade #SupportLocal
• •We're packing up our bestsellers and can't wait to see you at the Southern Highlands Market this weekend! Come by for a taste, a chat, and to stock up on your favourite gluten-free goodies. What will you be taking home? #FarmersMarket #ArtisanFood #FamilyBusiness
• •Good food that brings people together. Discover our range of 100% Australian, family-crafted dressings, sauces, and relishes. Small-batch goodness, big flavour.
• •Tired of bland weeknight meals? Transform chicken, beef, or veggies with the vibrant flavours of Australian native limes and macadamias. This versatile satay is perfect as a marinade or a dipping sauce for an instant flavour upgrade. Gluten-free and full of goodness.
• •Psst... A Family Recipe for Your Next Salad