Tono de Marca

Thoughtful & Caring, Personal & Approachable, Creative & Celebratory, Quality-Conscious & Eco-Friendly, Enthusiastic & Passionate

Valores de Marca

• •Thoughtfulness
• •Customization & Personalization
• •Quality & Craftsmanship
• •Customer Happiness & Connection
• •Sustainability
• •Supporting Female Entrepreneurship

Mejores Prácticas

• •Prioritize "Thoughtfulness": Every piece of copy, from a product description to a customer service email, should feel considerate and focused on the recipient's experience or the gift-giver's intent.
• •Embrace "Personalization" in Your Language: Use "you" and "your" frequently. Tell stories (even short ones) that illustrate the joy of giving and receiving personalized items. Highlight the "endless possibilities" for customization.
• •Maintain a Warm and Approachable Voice: Avoid overly formal or jargon-filled language. Be friendly, helpful, and genuine, as if speaking to a friend about a great gift idea. Share the "why" behind the brand when appropriate.
• •Consistently Highlight Quality and Values: Weave in mentions of key attributes like "hand-poured," "100% soy wax," "non-toxic," "eco-friendly," and "female-founded" where relevant and natural. This reinforces trust and aligns with customer priorities.
• •Be Visually Consistent with Your Verbal Tone: Ensure that the imagery and design used alongside your copy reflect the same warmth, thoughtfulness, and quality. The visual and verbal identity should work hand-in-hand across all platforms.

Percepción Social

Positive, Reliable & Trustworthy, Innovative & Unique, Associated with Special Occasions, Aspirational yet Accessible

Ejemplos de Copy

• •Headline (Website/Social Media): More Than a Gift, It's a TAJA. Craft unforgettable moments with endlessly customizable candles and keepsakes, hand-poured with love in Miami.
• •Instagram Post Caption: From their handwriting to your heart. ❤️ Our custom candles let you engrave what matters most – a cherished note, a beloved pet's portrait, a song that speaks your soul. What will your TAJA say? #TajaCollection #PersonalizedGifts #ThoughtfulGifting #MadeInMiami #SoyCandles
• •Corporate Gifting Email Subject: Elevate Your Corporate Gifting with TAJA Collection: Personalized, Memorable, Meaningful. Body Snippet: In a world of generic gifts, make a lasting impression. TAJA Collection offers bespoke, hand-poured soy candles and accessories, fully customizable with your logo and message. Show clients and employees true appreciation with a gift that speaks volumes about your brand's thoughtfulness and commitment to quality. Let's create something unique together.
• •TikTok Video Idea (Voiceover): Stop giving boring gifts! ✋✨ With TAJA, you can put *anything* on a candle – your BFF's inside joke, your mom's famous recipe handwriting, even your dog's adorable face! Non-toxic, soy wax, and smells amazing. What are you waiting for? Design yours! #CustomCandles #GiftIdeas #TAJAgifting #UniquePresents #SupportSmallBiz
• •Product Description Snippet (for a new scent): Introducing 'Coastal Calm' – our newest invitation to unwind. Hand-poured with 100% natural soy wax and infused with a serene blend of sea salt, jasmine, and driftwood, this candle is your personal escape. Customize the vessel to make it an even more treasured part of your sanctuary. #TAJAscents #NewCollection #HomeFragrance #NonToxicLiving #SustainableLuxury