Tono de Marca

The brand's tone is inconsistent, varying from an inspirational, gentle, and spiritual tone on its 'About Us' page to a direct, clinical, and results-oriented tone in its product descriptions on its website and retail channels.

Valores de Marca

• •Professed (from 'About Us'): Grace and New Beginnings, Meaningful Living, Celebration of the Ordinary, Quality and Trust.
• •Perceived (from products/reviews): Efficacy, Speed, Relief.

Mejores Prácticas

• •Unify Your Brand Story: Reconcile the aspirational, graceful tone of the 'About Us' page with the clinical, problem-solving nature of your products. Decide if TAGRID is a lifestyle brand promoting wellness or a specialized treatment brand.
• •Align Product Descriptions with Brand Philosophy: If you choose a wellness-oriented identity, rephrase product descriptions. For example, instead of '7 times faster,' consider 'Restore your skin's natural balance efficiently and gently.'
• •Develop a Consistent Voice for All Channels: Once the core identity is chosen, create a brand voice guide. This should dictate word choice, sentence structure, and the overall feeling the copy should evoke across all platforms (website, email, product labels).
• •Let Customer Testimonials Reflect the Brand: Use customer reviews that highlight not just the product's efficacy but also the renewed sense of confidence or comfort it provided, bridging the gap between treatment and lifestyle.
• •Ensure Visuals Match the Tone: The imagery on the website and in any marketing materials should align with the chosen tone. If the brand is about 'grace' and 'new beginnings,' the visuals should be clean, hopeful, and natural, rather than clinical.

Percepción Social

TAGRID is primarily perceived as a problem-solver for persistent and frustrating skin-related and antifungal issues. Public perception is almost entirely tied to the effectiveness of its products in providing relief, with little to no recognition of the brand's aspirational, lifestyle-oriented philosophy.

Ejemplos de Copy

• •Persistent skin irritation shouldn't be a part of your daily life. Find fast, reliable relief with TAGRID's antifungal cream and reclaim your comfort and confidence. Because you deserve to feel good in your own skin.
• •Address skin imperfections with a gentle yet effective solution. TAGRID's skin tag remover is designed for at-home use, helping you achieve clearer skin with a simple, straightforward approach.
• •A balanced life starts from within. TAGRID's daily wellness supplements are crafted to support your body's natural defenses and promote overall health, so you can focus on living with vitality and grace.
• •Tired of antifungal treatments that don't work? TAGRID's extra-strength formula is clinically tested to provide fast relief from jock itch, ringworm, and athlete's foot. Get the results you've been searching for.
• •What does a life with more comfort and less irritation look like? At TAGRID, we're dedicated to creating products that solve nagging skin problems so you can get back to celebrating the everyday. #SkinHealth #Wellness