Tono de Marca

The brand's tone is enthusiastic, clean, and educational. It uses descriptive and sensory-rich words to create excitement and highlight the consumer experience, while also being straightforward and transparent about ingredients and process. The educational aspect informs customers about the unique fermentation process and product specialty.

Valores de Marca

• •Simplicity and Natural Ingredients
• •Craftsmanship and Quality
• •Health-Consciousness
• •Authenticity and Innovation
• •Sensory Experience

Mejores Prácticas

• •Always use vivid, sensory language to describe the chip's unique texture, emphasizing the 'phenomenal crunch' consistently.
• •Mirror the '4 simple ingredients' in the copy by using clean, direct, and transparent language, highlighting natural, non-GMO, and gluten-free attributes.
• •Regularly reinforce the value of craftsmanship by mentioning the 'handmade,' 'small batch,' and 'slow fermentation' process to justify premium quality.
• •Frame communications as an opportunity for discovery, using headlines that invite consumers to learn what makes the product special and connect with its authentic roots.
• •Encourage different uses to broaden the product's appeal by showcasing Dosa Chips as versatile, pairing them with dips, cheeses, or as an alternative to croutons.

Percepción Social

The public perceives Dosa Chips as an addictive and delicious snack with a unique, satisfying crunch and tangy flavor. Despite a premium price, its high quality, health benefits (gluten-free, simple ingredients), and artisanal nature are seen as justifying the cost, positioning it as a valued, healthy alternative.

Ejemplos de Copy

• •Slow-Fermented for Flavor. Handmade for Crunch. This is Not Your Ordinary Chip.
• •Four simple ingredients, two full days to craft. The result? A 'phenomenal crunch' you have to hear to believe. ✨ Experience the tangy, savory goodness of our naturally fermented Dosa Chips.
• •Tired of snacks full of ingredients you can't pronounce? Dosa Chips are made by hand with just four. They're gluten-free, non-GMO, and packed with a uniquely addictive flavor. Upgrade your snack time!
• •Discover the chip that’s crafted, not created. Our two-day fermentation process unlocks a distinctive, tangy flavor while creating an irresistibly light and crispy texture. Perfect on their own, or as a crunchy companion to your favorite dips and salads.
• •That crunch you’ve been dreaming of is back in stock.