Tono de Marca

Functional, straightforward, direct, informative, simple, practical, helpful, and solution-oriented, focusing on efficiency and convenience.

Valores de Marca

• •Simplicity and Convenience
• •Customization and a Personal Touch
• •Quality and Durability
• •Local Craftsmanship
• •Community Support

Mejores Prácticas

• •Prioritize Clarity and Function: In all copywriting, lead with the practical benefits and features of the product or service. The tone should be consistently helpful and straightforward.
• •Emphasize "Swedish-Made" and "Custom-Designed": These are key differentiators for the brand. Regularly incorporating these phrases will reinforce the values of quality and personalization.
• •Use a Supportive and Empowering Voice for Clubs: When addressing clubs and associations, the language should focus on making their lives easier and helping them foster a sense of identity.
• •Showcase, Don't Just Tell: Utilize customer photos and testimonials (if available) to add a layer of authenticity and community to the product-focused content. This can make the functional tone feel more engaging.
• •Maintain a Professional yet Approachable Demeanor: While the tone is not overly casual, it should still feel accessible. Avoid overly technical jargon unless it's standard within the target audience (e.g., specific dog training terminology). Respond to inquiries on social media in a helpful and direct manner.

Percepción Social

A niche, reliable supplier appreciated by its target audience for customized offerings and convenience, but with a low-profile and limited widespread brand awareness.

Ejemplos de Copy

• •Engineered for adventure, designed for your dog. Our new 'Hundfys' harness, made right here in Sweden, offers unparalleled comfort and control on the trail. Ready for your next adventure?
• •Your Club, Your Identity. We make it easy to outfit your team with high-quality, custom apparel. Less hassle for you, more pride for your members.
• •Meet [Dog's Name], looking sharp and ready for action in our custom-embroidered collar. We love seeing our gear out in the world! Share your photos with #[BrandHashtag].
• •Tired of the logistics of ordering club apparel? Synligt.se offers a simple webshop solution, so you can focus on what your club does best. Let us handle the rest.
• •From training to competition, your dog deserves the best. Discover our Swedish-designed 'Hundfys' line of durable leashes, collars, and harnesses.