Tono de Marca

Inspirational, elegant, and personal, with an aspirational, poetic, and uplifting feel. It is also professional and welcoming.

Valores de Marca

• •Elegance and Versatility
• •Individuality and Self-Expression
• •Passion and Inspiration
• •Social and Environmental Responsibility
• •Quality and Craftsmanship

Mejores Prácticas

• •Maintain an Inspirational and Elegant Tone: All copy, from product descriptions to social media captions, should reflect the brand's aspirational and sophisticated voice. Use evocative and emotional language to connect with the audience.
• •Weave in the Founder's Story: Regularly incorporate elements of the founder's journey and inspirations to reinforce the brand's personal and authentic nature. This helps to build a stronger connection with customers.
• •Highlight Core Values in Messaging: Consistently communicate the brand's commitment to elegance, individuality, social responsibility, and quality. This can be done through dedicated posts, product descriptions, and the 'About Us' section.
• •Use Consistent and Relevant Hashtags: Continue to use a mix of branded, product-related, and location-based hashtags to build brand recognition and reach the target audience (e.g., #SymphonyGems, #NorwegianJewelry, #ScandinavianDesign).
• •Engage with the Community: Foster a sense of community by responding to comments and messages in a warm and professional manner, running engaging campaigns like giveaways, and encouraging user-generated content.

Percepción Social

Stylish, modern, and conscientious. The brand is perceived as professional and high-quality due to its well-designed website and imagery. Its emphasis on personal story and social responsibility resonates with consumers valuing authenticity and ethical practices, while its Scandinavian branding appeals to those interested in minimalist and contemporary design.

Ejemplos de Copy

• •Introducing the 'Everlasting Aria' collection. Timeless pieces designed to capture the enduring beauty of the moments that matter most. Discover the harmony of elegance and modern design, and let your story shine.
• •From boardroom chic to weekend wanderlust, our 'Symphony Ensemble' collection is designed to move with you. Find the perfect piece that complements every facet of your life.
• •More than just an accessory, it's a statement of purpose. With every piece from Symphony Gems, you're not only embracing your unique style but also supporting a brighter future for girls worldwide. Wear the change.
• •Where love and passion meet impeccable design. Each of our creations is a symphony of inspiration, meticulously crafted to be a timeless testament to beauty and individuality.
• •How does your Symphony Gem resonate with your soul? Share a photo of your favorite piece with #SymphonyStories for a chance to be featured and inspire others with your unique melody.