Tono de Marca

Nurturing, Educational, and Aspirational

Valores de Marca

• •Accessibility
• •Quality
• •Health and Well-being
• •Trust and Transparency

Mejores Prácticas

• •Always connect the product back to the core mission of making accessible luxury for self-care, starting with the problem (skin/hair issues) and presenting Sylkys as the nurturing solution.
• •Frame benefits from the customer's perspective by emphasizing "You" over "We" to keep the writing customer-focused.
• •Employ soft, caring, and informative language, using terms like "gentle," "pure," "healthy," "discover," and "journey," while avoiding overly scientific jargon unless simply explained.
• •Ensure that the calm, clean, and soft aesthetic of the brand's visuals is matched by clear, uncluttered, and elegant language.
• •Periodically weave the founder's authentic story into the copy to reinforce the brand's origin, build trust, and create an emotional connection.

Percepción Social

Sylkys is perceived as a specialist, boutique brand focused on a specific wellness niche. Its narrative is heavily tied to the founder's personal story, lending authenticity and relatability. With limited external feedback, public perception is largely shaped by the brand's own content, portraying it as trustworthy and quality-focused.

Ejemplos de Copy

• •Wake Up to Better Hair and Skin. Tired of bedhead and sleep creases? Your cotton pillowcase could be the culprit. Make the switch to a Sylkys 100% mulberry silk pillowcase and experience the difference. Our 22-momme silk reduces friction, helping to prevent hair breakage and keeping your skin smooth and hydrated. Start your journey to healthier hair and skin tonight.
• •The Secret to Your Beauty Sleep is Silk. Did you know the surface you sleep on can affect your skin and hair? Our founder discovered this after struggling with sensitive skin for years. Sylkys was created to share the gentle, restorative power of silk with everyone. Our OEKO-TEX certified silk is naturally hypoallergenic and free from harsh chemicals, for a truly clean beauty routine.
• •Luxury That Cares. For You and Your Wallet. We believe self-care shouldn't be a splurge. Sylkys offers the highest quality 6A grade mulberry silk at a price that lets you indulge without the guilt. Invest in your well-being and elevate your sleep routine. Because you deserve to feel good, every day.
• •Don't Just Sleep. Restore. Turn your 8 hours into a nightly treatment session. The smooth fibers of a Sylkys pillowcase help your skin retain moisture and your hair glide without tangling. It's the easiest step in your skincare routine.
• •The Gift of Gentle. Looking for the perfect gift for someone who deserves a little pampering? A Sylkys silk pillowcase is a thoughtful touch of everyday luxury. Ideal for sensitive skin and delicate hair, it's a gift that shows you care.