Tono de Marca

Professional, Secure, and Empowering

Valores de Marca

• •Security
• •Privacy
• •Quality and Reliability
• •Sovereignty

Mejores Prácticas

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid marketing jargon and hyperbole. The copy should be informative and direct, focusing on product specifications and their benefits (e.g., "enhances privacy," "secures your assets").
• •Emphasize Core Values in All Copy: Every piece of content, from a product title to a confirmation email, should reinforce the values of security, privacy, and sovereignty. Use these keywords naturally in your text.
• •Maintain a Professional and Authoritative Voice: The tone should always be that of an expert. The content should educate and empower the user, not just sell to them. Avoid overly casual language, emojis, or slang.
• •Focus on "Why," Not Just "What": Instead of only listing product features (the "what"), consistently explain their importance (the "why"). For example, instead of just "8GB RAM," write "8GB RAM for smooth and reliable blockchain synchronization."
• •Let the Product Speak for Itself: The confidence in the tone should come from the quality of the products offered. The copy should be factual and self-assured, without feeling the need to be overly persuasive or aggressive in its sales pitch. Trust that the target audience will recognize the value being offered.

Percepción Social

Niche and trusted by a technical audience. Perceived as a serious, no-nonsense, specialist provider of essential hardware, valuing privacy and leveraging Swiss reputation for security and quality.

Ejemplos de Copy

• •Your Node, Your Rules. Take Control with SwissBitcoinNode.
• •Stop broadcasting your transactions to the world. Our pre-configured Full Bitcoin Node is your first step towards true financial sovereignty. Verify your own transactions, secure the network, and protect your privacy with enterprise-grade hardware you can trust.
• •SwissBitcoinNode - Secure Your Bitcoin. Run your own full Bitcoin node. Pre-built, tested, and ready to ship. Enhance your privacy and security. Order today.
• •Every transaction you make through a third-party wallet is a privacy risk. Running your own node is the only way to truly be your own bank. #Bitcoin #Node #Privacy #Security #SwissMade
• •Don't Trust, Verify. The Hardware You Need is Here.