Tono de Marca

Friendly and Approachable, Passionate and Authentic, Community-Focused, Fun-Loving and Adventurous, Proudly West Virginian

Valores de Marca

• •Philanthropy (Animal Welfare)
• •Quality Craftsmanship
• •Community
• •Authenticity and Transparency
• •Fun and Enjoyment
• •Local Pride/Support Local

Mejores Prácticas

• •Always Circle Back to "Why": Before writing any copy, briefly revisit the core values: philanthropy (especially animal welfare), quality craft, community, fun, and local pride. Ensure the message aligns with at least one of these.
• •Embrace "Pawsitive" Language: Incorporate dog-related puns or friendly, warm language where appropriate and natural. Keep the tone upbeat, approachable, and a little playful.
• •Show, Don't Just Tell, the Philanthropy: Instead of just saying "we donate," share specific stories or impacts of their charitable giving, like the "Pilots to The Rescue" partnership or "Lucy's Tap" initiatives. This makes the value more tangible.
• •Highlight the West Virginia Roots Authentically: Weave in mentions of local sourcing, the beauty of the region, or partnerships with other West Virginia entities. This reinforces authenticity and local pride.
• •Maintain a "Human" (and "Canine") Voice: Write as if you're talking to a friend. Share enthusiasm for the products and the mission. Feature Lucy Pickles and other "Swilled Pups" regularly to keep the friendly, animal-loving aspect at the forefront.

Percepción Social

Positive and Well-Regarded, Admired for Philanthropy, Seen as a Local Success Story, Engaging and Relatable, Innovative

Ejemplos de Copy

• •Headline: Pawsitive Pours, Exceptional Flavor. Body: At Swilled Dog, every sip tells a story – a tale of West Virginia craft, premium ingredients, and our unwavering commitment to our four-legged friends. Taste the passion, support the paws. #SwilledDog #CraftSpirits #DrinkGoodDoGood
• •Headline: Unleash Adventure. Grab a Swilled Dog. Body: From mountain trails to backyard gatherings, our ciders and cocktails are crafted for a life well-lived. What adventure are you swilling today? #LiveLife #SwilledDogCider #ReadyToDrink
• •Headline: More Than a Mascot. Lucy Pickles: Our Chief Fetching Officer & Inspiration. Body: Lucy's rescue story is the heart of Swilled Dog. Because of her, a portion of every sale goes to animal charities. Join us in raising a glass (and funds!) for animals in need. #LucysLegacy #AnimalWelfare #SwilledDogValues
• •Headline: West Virginia Born & Brewed. Body: We’re proud to call the mountains of West Virginia home. From locally sourced grains to award-winning spirits, we’re bottling the spirit of Appalachia. Discover the taste of Almost Heaven. #WVPride #LocalCraft #SwilledDogSpirits
• •Headline: Serious Craft, Seriously Fun. Body: We’re passionate about the art of distilling and cider-making, but we never forget to have a good time. Experience award-winning quality that’s always ready for good company. Cheers! #SwilledDog #AwardWinning #FunFlavorfulPhilanthropic