Tono de Marca

uplifting, personal, and encouraging

Valores de Marca

• •Empowerment and Positivity
• •Creativity and Self-Expression
• •Faith
• •Quality and Customer Satisfaction

Mejores Prácticas

• •Lead with Positivity: All copy, from product descriptions to email newsletters, should maintain an uplifting and encouraging tone. Use words that inspire and empower.
• •Tell a Story: Share the inspiration behind a design or the story of the brand. This personal touch resonates with the established brand identity.
• •Emphasize 'You': Address the customer directly in your copy. Use "you" and "your" to make the messaging feel personal and focused on their self-expression.
• •Highlight the 'Why,' Not Just the 'What': Instead of just listing product features (e.g., "cotton t-shirt"), focus on the benefit and feeling (e.g., "a soft, comfortable reminder of your strength").
• •Maintain a Consistent Voice Across All Platforms: Whether it's the website, an Etsy listing, or potential future social media, the voice should be consistently warm, personal, and encouraging. This builds brand recognition and trust.

Percepción Social

The brand is perceived as a reliable small business that delivers high-quality, meaningful products, largely based on overwhelmingly positive customer reviews on e-commerce platforms. Its social perception is currently limited due to a lack of broad social media presence.

Ejemplos de Copy

• •Wear your heart on your sleeve and a reminder on your tee. Our 'Love Yourself' shirt is more than just fabric; it's a statement. Wrap yourself in comfort and confidence.
• •Your daily coffee, your personal message. Start every morning with a mug that's uniquely you. Design your own or choose from our collection of uplifting quotes. Let's create your new favorite mug together.
• •Carry your faith wherever you go. Our new collection of apparel and gifts is designed to inspire and uplift, blending timeless messages of hope with modern style.
• •Give a gift that speaks volumes. This season, choose from our collection of personalized tees, tumblers, and totes to show your loved ones how much they mean to you. Spread joy with a gift from the heart.
• •It all started with a passion for design and a desire to spread a little more positivity. I'm Toni, the creator behind Sweet Tees and Gifts. Every item is made with the hope of bringing a smile to your face and a little more joy to your day.