Tono de Marca

Enthusiastic and Passionate, Community-Focused and Inclusive, Youthful and Trendy, Informative and Helpful, Slightly informal but Professional

Valores de Marca

• •Passion for Kendama
• •Quality and Craftsmanship
• •Community Building
• •Skill Development and Perseverance
• •Accessibility and Inclusivity
• •Creativity and Self-Expression
• •Innovation

Mejores Prácticas

• •Embrace Enthusiasm Authentically: Use vibrant, positive language and emojis where appropriate (especially on social media) to convey genuine passion for Kendama. Avoid generic hype; let the excitement for the product and community shine through.
• •Prioritize Community Language: Address the audience directly using inclusive terms like "fam," "crew," "players," or "community." Encourage interaction by asking questions and responding to comments. Highlight community achievements and events.
• •Balance Fun with Facts: While keeping the tone energetic and youthful, always provide clear, accurate information about product features, benefits (especially regarding playability and quality), and materials. This builds trust and caters to both beginners and connoisseurs.
• •Stay Visually Connected: Ensure the copy complements the visual style of the brand – dynamic, action-oriented, and often colorful. Use calls to action that encourage engagement with visual content (e.g., "Check out the video!," "Swipe to see the details!").
• •Be Consistent Across Platforms, with Nuances: Maintain the core enthusiastic, community-focused, and informative tone across the website, Instagram, Facebook, and YouTube. However, adapt the formality and length slightly for each platform (e.g., shorter, more visual on Instagram; potentially more detailed on the website blog or product pages). Ensure key brand messages (quality, passion, community) are always present.

Percepción Social

Positive and Engaged Community, Seen as a Leading Brand, Supportive of Skill Progression, Associated with "Cool" Factor, Reliable for Quality

Ejemplos de Copy

• •🤯 IT'S HERE! 🤯 Get ready to level up your game with the brand new [Kendama Model Name] featuring our revolutionary AMPED shape! 🔥 Wider cups, insane balance, and a design that'll turn heads. Whether you're just starting or a seasoned pro, this dama is built to shred. Cop yours now and join the Sweets France fam! #SweetsKendamasFrance #Kendama #NewDrop #AmpedShape #SkillToy #JouetEnBois
• •Curious about Kendama? 🤔 It's more than just a toy – it's a challenge, a community, and a whole lot of fun! Our Sweets Starters are perfect for beginners, with sticky paint to help you nail those first tricks. Ready to start your Kendama journey? Click here to find your first Dama and access our easy French tutorials! #KendamaFrance #SweetsStarters #ApprendreLeKendama #DébutantKendama #Concentration
• •Crafted from premium [Wood Type e.g., Beech Wood] and finished with our signature [Paint Type e.g., Cushion Clear] coat, the [Kendama Model Name] offers unparalleled grip and durability. We've obsessed over every detail, from the weight-matched tama and ken to the smooth string, so you can focus on landing those next-level tricks. This isn't just a Kendama; it's a Sweets Kendama.
• •WASSUP, Kendama fam! PJ here from Sweets Kendamas France! 🤘 We just had an EPIC time at the [Event Name] jam, and the energy was insane! Check out the highlights, the craziest tricks, and some awesome moments with the French Kendama community. Don't forget to like, subscribe, and tell us your favorite trick in the comments! Let's spread that Kendama love! #KendamaCommunity #SweetsFranceEvents #KendamaLife
• •Stuck on Lunars? 5 Pro Tips from the Sweets France Crew to Help You Level Up Your Kendama Game! 🚀 #KendamaTips #SkillBuilding #NeverGiveUp #SweetsKendamasTutos