Tono de Marca

Friendly and Approachable, Caring and Sentimental, Enthusiastic and Creative, Helpful and Customer-Focused

Valores de Marca

• •Family
• •Handmade Quality and Craftsmanship
• •Personalization and Uniqueness
• •Customer Satisfaction and Service
• •Creating Lasting Memories/Keepsakes

Mejores Prácticas

• •Always Lead with Warmth and Friendliness: Start and end communications with a friendly tone. Use welcoming language and express genuine care for the customer's needs and special moments.
• •Emphasize the "Handmade" and "Personal" Touch: Regularly remind customers that items are crafted with love and care, often by a family. Highlight the customizable nature of products, reinforcing their uniqueness.
• •Use Storytelling: Share the "why" behind products or the brand itself, like the family story. This builds connection and reinforces values like family and creativity. For custom pieces, frame them as helping customers tell *their* story.
• •Be Empathetic and Understanding in Customer Service: When addressing queries or issues, maintain a helpful, patient, and understanding tone. Reiterate the commitment to customer happiness.
• •Maintain Visual Consistency that Reflects the Tone: Ensure that the visuals used on the website and social media (photography style, colours, graphics) align with the warm, creative, and heartfelt verbal tone. This creates a cohesive brand experience.

Percepción Social

Highly Positive Customer Service, Excellent Product Quality, Trusted Small Business, Efficient and Reliable

Ejemplos de Copy

• •For a New Baby Milestone Plaque: "Capture every precious first with our darling [Product Name] plaque. Handmade with love in Melbourne, it’s more than a marker – it’s a keepsake to cherish as your little one grows. Because some moments are just too sweet to forget. ✨"
• •For a Father's Day Gift: "Dad, Papa, Grandpa – whatever you call him, show him he’s your world! Our personalised [Product Name] is crafted to tell his unique story. A heartfelt, handmade gift from the heart of our family to yours. Order now to make his Father's Day unforgettable."
• •Instagram Post for a New Home Decor Item: "Hello, beautiful homes! 👋 Our new [Product Name] has arrived to add that perfect touch of handmade charm to your favourite space. Designed with love and made to be treasured. What room would this be perfect in? Let us know below! 👇 #SweetHummingbirdDesigns #HandmadeHome #AustralianMade"
• •Email Subject Line for a Seasonal Collection (e.g., Christmas): "🎄 Unwrap the Magic: Personalised Christmas Keepsakes Are Here!" Email Body Snippet: "Make this Christmas extra special with a touch of handmade magic from Sweet Hummingbird Designs. Our new collection of personalised ornaments and festive keepsakes are lovingly crafted in Melbourne, ready to become part of your family's treasured traditions. Explore the collection and find a unique gift that tells your story."
• •Facebook Ad for Custom Illustration Plaques: "Turn your favourite photo into a timeless engraved illustration! 💖 Our custom plaques are the perfect way to celebrate a special moment, remember a loved one, or create a truly unique gift. Handmade with care by our family for yours. Learn more and create yours today! [Link]"