Tono de Marca

Aspirational & Elegant, Professional & Trustworthy, Caring & Conscious, Natural & Enhancing, Approachable & Community-Oriented

Valores de Marca

• •Quality & Performance
• •Clean Beauty
• •Natural Enhancement
• •Innovation
• •Ethical Responsibility
• •Empowerment & Confidence
• •Simplicity & Ease of Use

Mejores Prácticas

• •Emphasize "Effortless Elegance" and "Natural Enhancement": Use language that speaks to achieving a polished but natural look. Words like "radiant," "glowing," "subtle," "enhance," "effortless," and "refined" fit well. Avoid overly dramatic or heavy makeup terms.
• •Highlight "Clean," "Vegan," and "Conscious" Credentials: Regularly and clearly communicate the brand's commitment to clean ingredients, vegan formulations, and ethical practices (like the Billion Baby Turtles initiative). This builds trust and appeals to a value-driven audience.
• •Leverage Founder Expertise & Professional Authority: Subtly weave in Gabriella Elio's background as a professional makeup artist to reinforce product efficacy and the "professional performance" claim. Phrases like "makeup artist-approved," "expertly formulated," or "signature look" can be effective.
• •Maintain an Aspirational yet Approachable Voice: While showcasing beautiful results and high-quality products, ensure the language remains welcoming and inclusive. Focus on how the products make the *user* feel (confident, happy, like the best version of themselves).
• •Be Consistent Across All Channels: Ensure the tone, key messages, and visual language are harmonious across the website, social media, email marketing, and product descriptions. Create a brand style guide that includes tonal keywords and phrases to aid consistency.

Percepción Social

High-Quality & Effective, Trustworthy & Professional, Luxurious yet Understated, Ethically Minded, Innovative in Eye Category, Focus on "No Makeup-Makeup"

Ejemplos de Copy

• •Headline: Elevate Your Everyday. Discover Sweed Beauty. Body: Experience the subtle luxury of makeup that enhances, never hides. Our clean, vegan formulas deliver professional results for that effortlessly radiant, "just back from vacation" glow. Look like you, only better. Tone Focus: Aspirational, Natural & Enhancing, Professional.
• •Headline: Beauty That Cares. Lashes That Wow. Body: Introducing our award-winning Eyelash Growth Serum – prostaglandin-free, vegan, and packed with nourishing ingredients for visibly longer, fuller lashes. With every mascara sold, we help save a baby sea turtle. Beauty with a conscience. Tone Focus: Caring & Conscious, Professional & Trustworthy, Natural & Enhancing.
• •Headline: The Makeup Artist's Secret to Flawless Skin. Body: Achieve Gabriella Elio's signature "no makeup-makeup" look. Our viral Miracle Powder and Glass Skin Foundation perfect your complexion with a feather-light touch, leaving you with naturally glowing, camera-ready skin. Tone Focus: Professional & Trustworthy, Aspirational & Elegant, Natural & Enhancing.
• •Headline: Simply You. Simply Sweed. Body: Embrace your unique beauty. Our collection is designed for effortless application and a beautifully natural finish. Clean ingredients, professional performance, and a touch of Swedish minimalism for your daily ritual. Tone Focus: Natural & Enhancing, Approachable, Professional.
• •Headline: Join the Sweed Life: Glow Forth and Conquer. Body: It’s more than makeup; it’s a feeling. Feel confident, radiant, and unapologetically yourself with Sweed Beauty. Discover clean formulations that work, and join a community that celebrates natural, effortless beauty. Tone Focus: Empowering, Community-Oriented, Aspirational.