Tono de Marca

motivational, empowering, and energetic

Valores de Marca

• •Empowerment
• •Community
• •Performance
• •Inclusivity

Mejores Prácticas

• •Use Action-Oriented Language: Employ strong verbs and an active voice to create a sense of energy and movement (e.g., "crush your goals," "unleash your power").
• •Maintain a Positive and Empowering Voice: Frame all messaging to be encouraging and uplifting. Avoid language that could be perceived as negative or critical.
• •Foster Community through Engagement: Use questions and calls-to-action that invite followers to share their own experiences and connect with one another, reinforcing the community value.
• •Be Authentic and Relatable: Continue to feature a diverse range of women in marketing materials to show that the brand is for everyone. Share user-generated content to build social proof and authenticity.
• •Ensure Consistency Across All Platforms: The motivational and empowering tone should be consistent from the website's product descriptions to every social media post and customer service interaction to build a cohesive and recognizable brand identity.

Percepción Social

The public perception of Sweat Strong appears to be positive, with customers appreciating the combination of style, comfort, and functionality in the apparel. The brand is seen as a source of motivation within the fitness community. The use of real women in their campaigns, rather than just professional models, contributes to a perception of authenticity and relatability. The active engagement on social media helps foster a sense of belonging among its followers.

Ejemplos de Copy

• •Unleash your power. Our new collection is engineered to move with you, support you, and empower you through every squat, sprint, and stretch. It's not just apparel, it's your armor. #SweatStrong
• •Support that never quits. Our high-impact bra is designed for your toughest workouts, providing maximum comfort and security so you can focus on hitting your goals. Feel the freedom, feel the strength.
• •Rise. Grind. Shine. Every drop of sweat is a testament to your dedication. Tag your workout partner who pushes you to be stronger every day! #SweatStrongCommunity
• •Stronger for less. Get ready to crush your fitness goals with 30% off our entire site. Stock up on your favorite gear and make every workout your best one yet. #SweatStrongSale
• •You are stronger than you think. Today, we celebrate every effort, every milestone, and every woman who dares to be powerful. Keep sweating, keep striving. #IAmSweatStrong