Tono de Marca

Stylish, promotional, dynamically engaging (especially on TikTok), aiming for a balance between elegance and affordability.

Valores de Marca

• •Style
• •Affordability
• •Opportunity (Discounts)
• •Trendiness
• •Accessibility

Mejores Prácticas

• •Adapt to the Platform, Maintain the Essence: While the execution might be more formal on the website and more playful on TikTok, the core message of stylish, desirable jewelry should remain.
• •The brand personality should be recognizable.
• •Create a Simple Style Guide: Even a one-page guide outlining the do's and don'ts for brand voice, common phrases, and the general feeling to convey can help ensure consistency across all communications and for anyone creating content.
• •This guide should define the brand's personality.
• •Maintain consistency across all platforms while adapting to the specific platform's style.

Percepción Social

A brand that offers stylish jewelry at affordable prices, with promotions and discounts, especially during sales events.

Ejemplos de Copy

• •Efsane Kasım indirimleri başladı! Kaçırmayın!
• •Legendary November discounts are here! Don't miss out!
• •Ücretsiz kargo fırsatıyla stilinizi tamamlayın.
• •Complete your style with free shipping.
• •Yeni sezon takılarımızla tarzınızı yenileyin.