Tono de Marca

Seductive, empowering, and sophisticated. It combines a direct and confident voice with an aspirational and elegant touch, inspiring security and celebrating femininity. A more playful and close tone is adopted for TikTok.

Valores de Marca

• •Empowerment
• •Confidence and Ambition
• •Sensuality and Seduction
• •Style and Versatility

Mejores Prácticas

• •Always Empower: Every message, from a tweet to a product description, should reinforce the idea of female empowerment and confidence.
• •Maintain Sophistication: Even in more casual communications (like TikTok), avoid language that is too colloquial that could detract from the brand's sophisticated essence.
• •Tell Stories of Success: Use testimonials or collaborations with influential women who represent the brand's values to generate aspirational content.
• •Interact with Confidence: Respond to comments and messages with the same security and charisma that the brand seeks to project.
• •Be Consistent Across All Channels: Although the format is adapted, the core of the message (empowerment, sensuality, sophistication) must be the same on the website, social media, and any other point of contact with the customer.

Percepción Social

The general perception is that of a modern and attractive fashion proposal for women seeking to project a strong and sensual image. Designs are perceived as bold and elegant. The brand is in a growth phase, building its community, with quality and design being key factors in positive customer perception.

Ejemplos de Copy

• •She didn't just walk in, she owned the room. Your entrance is your statement. #SvyatayaWoman
• •From the office to the cocktail bar, your ambition doesn't take a break. Neither does your style. Discover the collection that accompanies you at every moment of your success. Shop SVYATAYA.
• •Confidence is your best accessory. We'll take care of the rest. #SvyatayaStyle #GirlBoss
• •SVYATAYA. More than clothing, a statement of power. Designed for the woman who isn't afraid to stand out.
• •Subject: The collection that will ignite your inner fire is here. Are you ready to feel unstoppable? The new pieces from SVYATAYA have arrived to remind you that your confidence is your best curve. Be the first to discover them.