Tono de Marca

Friendly, Knowledgeable, and Trustworthy

Valores de Marca

• •Employee Welfare
• •Customer Service (Aspirational)
• •Adaptability and Resilience

Mejores Prácticas

• •Prioritize Helpfulness Over Hype: Frame all communication around helping the customer, whether it's choosing a product, solving a problem, or understanding regulations. Use phrases like "We're here to help," "Let's find what works for you," and "Got questions?"
• •Adopt a Conversational, 'Human' Voice: Write as if you're speaking to a friend. Use contractions (like "we've" and "it's") and avoid overly technical jargon unless explaining a specific feature. Keep sentences clear and direct.
• •Empower Your Staff, Then Highlight Them: Since positive reviews often name specific employees, leverage this. Feature staff picks or short Q&As on your blog or social media. This reinforces the "knowledgeable" and "friendly" brand values.
• •Be Proactive and Transparent in Communications: When issues arise (like shipping delays or policy changes), address them head-on with clear, honest language. This builds trust and shows respect for the customer, reflecting the tone of the director's letter.
• •Create a Simple Tone of Voice Guide: Develop a one-page document for all employees that outlines the brand voice. Include "we say this..." and "not that..." examples. For instance: "We say: 'This kit is great for beginners because it's so easy to use.' Not: 'The device's intuitive UI/UX simplifies user onboarding.'" This ensures consistency across all touchpoints.

Percepción Social

Deeply Divided. Loyal customers praise great service and knowledgeable staff, seeing it as a reliable "one stop shop." However, many report poor experiences with faulty products, rude service, and non-responsive support. Recently, there's a mix of sympathy and scrutiny due to business model transitions amidst new legislation.

Ejemplos de Copy

• •Your new all-day vape has arrived. Introducing the Horizon X Kit—powerful, sleek, and beginner-friendly. Our team has tested it, and we're blown away by the flavour. Got questions? We’ve got answers. Swing by and let’s talk clouds.
• •Coil gunk got you down? Don't sweat it, it happens to everyone. In our latest guide, we break down the simple steps to clean your coils and get that fresh flavour back. Because a great vape experience is all in the details.
• •From starter kits to expert mods, we're here for your journey. Super Vape Store is more than just a shop—it's a community built on expert advice and genuine service. Let's find your perfect setup.
• •Hey [Customer Name], we noticed you love fruity flavours! For a limited time, get 20% off our entire summer fruits e-liquid collection. It’s our way of saying thanks for being part of the SVS family.
• •Confused about compliance? We get it. Our team is fully trained on the latest regulations to ensure you're getting the right products, safely and legally. Your peace of mind is our top priority.