Tono de Marca

calm, nurturing, and aspirational; gentle, supportive, and encouraging; friendly and approachable; focuses on sensory and emotional benefits; like a trusted friend.

Valores de Marca

• •Natural and Holistic Wellness
• •Self-Care and Empowerment
• •Authenticity and Transparency
• •Quality and Customer Satisfaction

Mejores Prácticas

• •Use Nurturing Language: Employ words that convey care, support, and gentleness, such as "nourish," "soothe," "calm," "balance," and "embrace."
• •Focus on the "Why": Instead of just listing ingredients, explain the intended emotional or physical benefit. Frame products as solutions to everyday stressors or as tools for achieving a desired state of being (e.g., "for a moment of peace," "to uplift your spirits").
• •Maintain Authenticity: Share genuine customer testimonials and be transparent about your products and their purpose. Avoid making unsubstantiated medical claims; instead, focus on well-being and the sensory experience.
• •Create a Cohesive Visual and Verbal Identity: Ensure that the calming and natural aesthetic of your visuals on platforms like Instagram is mirrored in the language you use across all channels, from your website to your social media captions.
• •Engage with Empathy: When responding to customer comments and questions, maintain a supportive and understanding tone. This reinforces the perception of a caring brand that values its community.

Percepción Social

high-quality, trustworthy source for natural wellness products; a "treat" for the body; effective, pleasant-smelling, beautifully packaged items; small, caring business that values customers; aligns with wellness trends; strong positive brand reputation.

Ejemplos de Copy

• •Feeling overwhelmed? It's okay to pause. Brew a cup of our Anxiety Mix and let the calming blend of natural herbs melt your worries away. Your moment of peace is just a sip away.
• •Ready to start your wellness journey? Discover our collection of natural tea blends, bath soaks, and essential oils, all crafted to bring a little more calm and balance to your everyday. Get 10% off your first order with code WELCOME10.
• •Hydrate with intention. Our Rose Quartz Crystal Bottle infuses your water with the gentle energy of universal love. Sip throughout the day to nourish your body and open your heart to compassion and self-love.
• •This week, we're celebrating the small rituals that make a big difference. Whether it's a warm bath with our Evening Bath Mix or a quiet moment with a favorite tea, find what refills your cup. We're here to help.
• •Give your body a treat. From our energy-boosting teas to our relaxing bath mixes, everything we make is designed to help you feel your best, naturally.